How Alta Motors reduced their average cost per MQL by 35x with Matter Made.

B2C Hardware
Client summary
Alta Motors designs and manufactures the most advanced electric vehicle technology on the planet. Matter Made was brought in by the Chief Revenue Officer to coach their digital marketing team and help stand up their e-commerce division.
Results
$43.8M Raised
35x Cost Per Lead Reduction
The Nitty-Gritty
Matter Made kicked things off by auditing the teams existing acquisition efforts and providing a growth plan for the year. We then coached their giant, one person digital acquisition team through a sequence of rigorous hypothesis and sentiment driven multivariate tests to help drive down acquisition costs, and drive up funnel conversions. In tandem with this effort, we coached their newly formed e-commerce division through the launch of their OEM offering. After successfully driving their CPL down by 35x we handed the reigns over to their new head of marketing to help drive their next phase of growth.

Client Investors Served

See case studies.

/

Let's do this.

600 CALIFORNIA ST
SAN FRANCISCO, CA
SF@MATTERMADE.CO
450 PARK AVE
NEW YORK CITY, NY
NYC@MATTERMADE.CO