Matter Made kicked things off by establishing a content marketing strategy in alignment with Helpshift's buyer persona's. This was then used to rework their website and help attract and convert high intent buyers. Prior to handoff we set their team up with a strategy to guide them through a successful transition to Account Based Marketing. In alignment with our starting goals, Helpshift was able to raise their Series B and attract their now growth stage marketing leader who previously served as the CMO at T-Mobile. Mission accomplished!