Founded by serial entrepreneur Peter Yared (with over $500M in exits as a founder to companies like Oracle, Citrix, Sun, VMware), InCountry is a regulatory B2B technology company that provides data residency as a service, worldwide. With operations in over 50 countries, Peter brought in Matter Made to help set up and lead their marketing organization.
Matter Made kicked things off with a focus on building out their ideal customer lists, in tandem with a scoring and tiering exercise. From here the focus has been on driving compelling omni-channel campaigns supported by best in class content to educate frustrated IT Executives amidst the rapidly evolving regulatory landscape. Through an ongoing engagement, Matter Made continues to lead all marketing and growth related efforts at InCountry, in partnership with their talented leadership team.
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