How Mobilize partnered with Matter Made and broke into enterprise, led by former Jive Software CEO, Dave Hersh.

Enterprise B2B
Client summary
Founded by Sharon Savariego, and let by Dave Hersh (the CEO to take Jive Software from $0 to IPO in 2012), Mobilize is a modern community software platform for the worlds largest corporations, associations, non-profits, and movements. Bringing his been there done that expertise to the company Dave brought Matter Made in to help accelerate their move into the enterprise.
Results
$8.5M Raised
The Nitty-Gritty
Matter Made kicked things off by auditing the voice of the company and helping further segment and define the various buyer personas across their target customer lists. From there Matter Made coached the company through a transition from a “product led” marketing voice to a “customer led” marketing voice. In doing so, Matter Made was able to help Mobilize further optimize lead conversion rates and accelerate sales cycles. Through an ongoing engagement, Matter Made continues to lead all marketing and growth related efforts at Mobilize, in partnership with their talented sales and leadership team.

Client Investors Served

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