The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

PandaDoc CRO, Nate Gilmore on building teams to support the revenue triangle

Episode Outline

[04:39] Nate’s background

[07:16] How does one focus on team building, service delivery, customer experience?

[10:13] The ability to build a revenue engine that works with the product engine.

[11:18] Understanding marketing and sales channels as your platforms

[12:04] What to look for inside of an eCommerce transaction funnel or inside of a marketplace

[14:34] What could also serve as instrumentation panel for success

[16:35] How to ensure strategic direction is implemented

[17:04] The art of balancing competing priorities

[19:22] Use empirical evidence to decide stages of your opportunity funnel.

[20:19] Moving from discovery of that into something predictable, repeatable, and scalable.

[23:19] Begin the experiment for the best customer experience


Nate's inspirations

Brian Balfour

Barret Foster

Damon Schechter


Connect with Nate

LinkedIn

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this episode, Elias Rubel is joined by Logan Allin. Logan is the Managing General Partner and Founder of Fin VC where he is responsible for management of the firm, sourcing/consummating investments, maintaining board responsibilities, and adding operating value with portfolio companies. Fin VC specializes on Global FinTech, with specific marcro theses and a focus on B2B Enterprise SaaS. Current firm investments: Figure, SoFi, Avinew, Coinsuper, Aiera, Nestio, CRE Simple, Netomi, Onfido, Tradeshift, DailyPay, and Numbrs.

Episode Outline:

[04:39] Logan’s background

[07:16] What it takes to be able to capture value in the bull cycle

[10:13] What Logan looks for in early-stage SaaS companies

[11:18] LTV to CAC

[12:04] Why companies are failing to occupy the white space out there

[14:34] Habits to be great at sales and marketing that can never go wrong

[16:35] How to embrace a more diverse set of perspectives at the decision-making table

[17:04] How to provide business development support and connecting them into customers and distribution channel  

[19:22] Use empirical evidence to decide what, what the best option is moving forward

[23:17] Regulatory frameworks and moving companies on the consumer side, cross border

[26:28] The skills to know what the buying process is on their end



Logan's Inspirations:

Carol Dweck

Marc Benioff

Larry Ellison


Connect with Logan:

LinkedIn

Twitter

Ready to drive efficient demand?

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