Growing Unicorns

Podcast

Audio

Demand Generation

Growth

Building Marketing Bridges to Drive Growth with Bennet Bayer, Chief Growth Officer, CTD Solutions

In this conversation with Bennet Bayer, CMO of CTD Solutions Group, he talks about marketing and growth. Hear about Bennet’s journey through his many roles, what the first 90 days look like for a CMO, the role of a CMO in a company, doing schmooze marketing, some of the challenges Bennet has faced, and get Bennet’s advice to aspiring CMO’s.

Episode Outline

[00:37] Introducing Bennet

[01:57] Joining Huawei

[04:17] Global CMO versus US CMO

[06:36] CMO at Huawei

[08:50] The first 90 days as a CMO

[13:08] What should a CMO be?

[15:24] What is a CMO’s job?

[20:10] The changing role of the CMO

[23:53] Schmooze marketing

[28:12] The most common challenges at turnaround companies

[30:08] Problems that you can’t solve

[32:35] Learning to scale massive companies

[36:04] Bennet’s advice to aspiring CMO’s

[39:31] “Marketing doesn’t get involved”

Connect with Bennet

LinkedIn

Website

Connect with Korina, Holly, and Jay 

LinkedIn - Korina Edwards, Matter Made

Twitter - Korina Edwards

Matter Made Website

Matter Made Growing Unicorns YouTube Channel

LinkedIn - Holly Chen, ExponentialX

Twitter - Holly Chen

ExponentialX Website

LinkedIn - Jay Ebert, Matter Made

Matter Made Website

Growing Unicorns

Podcast

Audio

Demand Generation

Growth

In this conversation with VP of Marketing at WorkRamp, Jack Foster, she talks about growth and marketing. Today, you’ll hear about Jack’s first 6 months at WorkRamp, finding the balance between quick wins and long-term strategy, what she looks for during the interview process, how she structures teams, time-management and prioritisation, marketing sources, establishing team relationships, and her thoughts on marketing ops, analytics, reporting, and attribution.

Prior to joining WorkRamp, Jack spent her career leading B2B Marketing teams. She has served in roles in companies including Momentive, CATechnology, ARCserve, and Lever.

Episode Outline

[00:27] Jack’s background

[02:11] The first 6 months

[05:00] Larger teams vs hyper growth mode

[06:48] The first 90 to 180 days

[08:21] Balancing quick wins and long-term strategies

[10:09] Jack’s interview process

[12:50] Some more quick wins

[15:00] Structuring the team

[17:14] Building a marketing team mental model

[18:28] Marketing ops and analytics

[20:01] Brand design, reporting

[21:18] Goal Setting

[22:29] Attribution

[23:41] A baseline percent source for marketing

[25:01] Is direct traffic counted as part of marketing?

[26:43] Establishing team relationships

[29:18] How does Jack manage her time?

[30:58] The role of marketing

Connect with Jack

LinkedIn

Website

Connect with Korina and Holly

LinkedIn - Korina Edwards, Matter Made

Twitter - Korina Edwards

Matter Made Website

Matter Made Growing Unicorns YouTube Channel

LinkedIn - Holly Chen, ExponentialX

Twitter - Holly Chen

ExponentialX Website

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