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Matter Made works with B2B SaaS companies to drive marketing efficiency and sustainable growth across
Demand Generation, Paid Media & RevOps
Demand Generation
With a team of veteran B2B marketers and specialized subject matter experts, we embed seamlessly within your own team to elevate your marketing programs - identifying the best strategies and tactics, implementing testing frameworks for continuous improvement, and partnering with sales to ensure sourced deals are actually turning into revenue.
- Account Based Marketing (ABM)
- Campaign Strategy
- Campaign Execution
- Paid Channel Testing
- Paid Media Optimization
- Demand Generation
- Product Led Growth
- Messaging and PMM
- Audits & Recommendations
- Revenue Reporting & Attribution
Paid Media
Our Paid Media team delivers world-class strategy and execution of digital media programs across all major channels. Whether you are currently only running Paid Search or have a robust omni-channel program, we can help.
- Review of Goals & KPI’s
- Historical Performance Benchmarking
- Paid & Organic Media Audit
- Competitor Paid Media & Brand Positioning Analysis
- Market & Industry Research
- Creative Message
- Buyer Journey Mapping
- Media Planning
- A/B Testing Framework
RevOps
Our RevOps team sets up systems for scale to enable your go-to-market teams to generate more revenue and create not just customers, but champions.
Strategic Services
- Audits & Recommendations
- Revenue Reporting & Attribution
- Sales Enablement & Support
- Data Operations & Orchestration
- Strategy & Guidance
- Architecture Foundation & Optimization
- CRM Consulting & Administration
- Tool Evaluation & Integrations
- Workflow Creation & Automation
- Documentation & Resources
- Quality Assurance & Testing
- Email & LP Template Development
Implementations
- Marketo
- HubSpot
- Chili Piper
- Other tools as needed
Migrations
- Any MAP migration involving HubSpot or Marketo
