The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Chris Combs of LinkSquares on the importance of getting the right people in the right seats

In this episode, Elias Rubel is joined by Chris Combs. As SVP of Business Development, Chris is responsible for managing strategic partnerships and corporate relationships across the company.

Chris is a serial entrepreneur who has built multiple companies from concept. He brings a unique perspective on how to build and take products to market, while developing strategic relationships across prospects, customers, and partners.

Episode Outline

[04:39] Chris’s background

[07:16] What is takes to find product market fit

[10:13] What he learned was what success looked like

[11:18] Blueprint for entire future executive to impact

[12:04] Thinking about how a startup would scale

[14:34] Habits to be great at crossing the chasm

[16:35] Refuse to sort of sit and pontificate over like products and product

[17:04] How to find the right people and getting them in the right seats

[19:22] What was hugely valuable and formative for him


Chris' Inspirations

Advisory team at DraftKings and Carbonite


Connect with Chris

LinkedIn

LinkSquares

Episode Outline

[00:59] Failures that helped shape Brett’s success at Anagram

[03:13] What led to Brett founding Anagram

[06:00] When Brett realized he had product market fit and could begin to scale the business

[07:42] Subsequent steps after realizing they had a product that could sell

[10:10] What Brett would have done differently

[11:55] The importance of building out a referral network and advisory board

[13:50] Brett’s advice for startups

[15:50] Where Brett is at in his process of figuring out what’s next for him


Brett’s Inspirations

Dan Kurani

Hari Sundram

Andy Bromberg


Connect with Brett

LinkedIn

Website

Twitter

Ready to drive efficient demand?

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