The Demand Efficiency Podcast



Demand Generation


Chris Combs of LinkSquares on the importance of getting the right people in the right seats

In this episode, Elias Rubel is joined by Chris Combs. As SVP of Business Development, Chris is responsible for managing strategic partnerships and corporate relationships across the company.

Chris is a serial entrepreneur who has built multiple companies from concept. He brings a unique perspective on how to build and take products to market, while developing strategic relationships across prospects, customers, and partners.

Episode Outline

[04:39] Chris’s background

[07:16] What is takes to find product market fit

[10:13] What he learned was what success looked like

[11:18] Blueprint for entire future executive to impact

[12:04] Thinking about how a startup would scale

[14:34] Habits to be great at crossing the chasm

[16:35] Refuse to sort of sit and pontificate over like products and product

[17:04] How to find the right people and getting them in the right seats

[19:22] What was hugely valuable and formative for him

Chris' Inspirations

Advisory team at DraftKings and Carbonite

Connect with Chris



The Demand Efficiency Podcast



Demand Generation


Episode Outline

[04:39] David’s background

[07:16] Why he decided to focus on sales and then to become a sales manager and help with strategy at a management level

[10:13] How to wrap up with analytics as broad topics that might be the most productive

[11:18] The way having a strategy of some kind is really important, even if it fails to understand that it did fail and why failed and that you need to move somewhere else is really important

[12:04] Ask yourself, are you focusing on a certain industry and emphasizing a certain value proposition?

[14:34] What to focus on when thinking strategically about your customer base and the first customers

[16:35] On developing your strategy based on what you're seeing

[19:22] Frustration around pricing because it's such a key to either unlocking sales or blocking sales and the same goes for how marketing can help support.

[20:19] So many founders think they've got it but sometimes the right thing to do is actually to ask quite a bit more for what you're selling.

[24:30] People are totally willing to be honest, especially if your products adding a lot of value.

David's inspirations:

Jared Hansen

Christy Serrato

Nikhil Jhingan

Connect with David:



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