The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Jennifer Dimas, CMO at Qumu Corporation and Co-founder of Women in Revenue on blending analytical and creative aspects of marketing

Episode Outline

[00:33] Women in Revenue

[03:43] Blending the Analytical and Creative sides of marketing

[07:16] Emphasising skillsets in the marketing mix

[08:46] How has the marketing mix changed recently?

[10:27] Running into challenges convincing executives

[12:14] Changing cadences

[15:12] Planning and budgeting with variable data

[19:11] What does Jennifer do to keep a balance?

[21:53] Jennifer’s mentors

Jennifer’s Inspirations

Heidi Melin

Women in Revenue founding board members

Mentorship Program members

Connect with Jennifer

LinkedIn

Twitter

QUMU

Women in Revenue

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this conversation with Andrew Hahn, Advisor at Savor Lining, he talks about growth, marketing, and sales. Hear about Andrew’s thoughts on the marriage of sales and marketing, his sales methodology, the most common cracks in sales, and failures that lead to growth.

Episode Outline

[01:03] Introducing Andrew

[03:50] MQL’s are bullsh*t

[05:40] Andrew’s sales methodology

[08:10] Cracks in sales

[11:19] “People don’t buy from people they like”

[14:54] A failure that led to a moment of great growth

[17:53] How does Andrew keep his energy levels high?

[19:43] Andrew’s mentors

Andrew’s Mentors

His dad

His wife

LeBron James

Kobe Bryant

Connect with Andrew

LinkedIn

Website

Connect with Matter Made 

Website

LinkedIn (Matter Made)

LinkedIn (Elias Rubel, CEO, Matter Made)

Ready to drive efficient demand?

LET’S TALK
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