The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Jennifer Dimas, CMO at Qumu Corporation and Co-founder of Women in Revenue on blending analytical and creative aspects of marketing

Episode Outline

[00:33] Women in Revenue

[03:43] Blending the Analytical and Creative sides of marketing

[07:16] Emphasising skillsets in the marketing mix

[08:46] How has the marketing mix changed recently?

[10:27] Running into challenges convincing executives

[12:14] Changing cadences

[15:12] Planning and budgeting with variable data

[19:11] What does Jennifer do to keep a balance?

[21:53] Jennifer’s mentors

Jennifer’s Inspirations

Heidi Melin

Women in Revenue founding board members

Mentorship Program members

Connect with Jennifer

LinkedIn

Twitter

QUMU

Women in Revenue

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Neha shares her personal journey from building and leading Built.io to a successful acquisition by Software AG, to recently becoming the face of Times Square when she was featured for National Women's Day as a top female executive, to her current role as the CEO and founder of Contentstack.

Episode Outline

[01:39] How Neha’s face was on the Times Square

[04:46] Many talent people in community colleges

[07:10] How Neha embark on the path of leadership

[10:04] The most important part of selling

[15:34] On helping companies to grow

[17:35] Setting up the best practices and tools

[21:22] How to create inbound interest by word of mouth

[24:12] What sailing taught her about startups

[26:58] Thoughts on a bootstrapped company for the first 10 years

[29:01] On being a proponent of females in tech

Neha’s Inspirations:

Linnea Roberts from GingerBread Capital

Cindy Padnos from Illuminate Ventures


Contact Neha


http://www.nehasampat.com/

LinkedIn

Twitter

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