The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Jennifer Dimas, CMO at Qumu Corporation and Co-founder of Women in Revenue on blending analytical and creative aspects of marketing

Episode Outline

[00:33] Women in Revenue

[03:43] Blending the Analytical and Creative sides of marketing

[07:16] Emphasising skillsets in the marketing mix

[08:46] How has the marketing mix changed recently?

[10:27] Running into challenges convincing executives

[12:14] Changing cadences

[15:12] Planning and budgeting with variable data

[19:11] What does Jennifer do to keep a balance?

[21:53] Jennifer’s mentors

Jennifer’s Inspirations

Heidi Melin

Women in Revenue founding board members

Mentorship Program members

Connect with Jennifer

LinkedIn

Twitter

QUMU

Women in Revenue

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[00:36] Jake’s background

[02:50] How Jake scaled Glassdoor from 0 to almost 1M in MRR in under 16 months

[04:00] Some of Jake’s early pitfalls and how he learned from them

[08:28] Jake’s process for evaluating whether someone is a good fit for his team

[11:02] Why Jake started his own firm

[16:17] Don’t underinvest in process or infrastructure as you grow in scale

[18:15] How Jake unwinds

[18:44] How Jake works smart and efficiently


Jake’s Inspirations

Clark Beacom


Connect with Jake

LinkedIn

Website

Youtube

Instagram

Twitter

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