[00:33] Women in Revenue
[03:43] Blending the Analytical and Creative sides of marketing
[07:16] Emphasising skillsets in the marketing mix
[08:46] How has the marketing mix changed recently?
[10:27] Running into challenges convincing executives
[12:14] Changing cadences
[15:12] Planning and budgeting with variable data
[19:11] What does Jennifer do to keep a balance?
[21:53] Jennifer’s mentors
Women in Revenue founding board members
[01:09] G’s background
[01:36] Mashup between Economic Market Dynamics and low-cost CAC strategies
[07:00] G’s favorite examples of growth hacking
[14:26] What questions should listeners ask themselves?
[15:36] How does G stay sharp?
[20:42] G’s influential people
KeyBanc Capital SaaS Performance Survey (PDF)
