The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Kevin Marasco, CMO of Zenefits on the applications and automation of PLG

In this conversation with Kevin Marasco, CMO at Zenefits, he talks about growth and marketing. Hear about Zenefits’ pivot into a PLG motion, demand gen and organic channels, how Kevin shows up as his best self, and building a culture of experimentation.


Episode Outline

[01:39] The Zenefits journey

[05:19] The opportunity for a PLG motion

[09:29] Demand gen practices

[11:57] The shift to organic

[15:21] Experimentation

[16:46] What Kevin does to stay fresh

[20:12] Kevin’s motivational people


Connect with Kevin

LinkedIn

Website

Twitter

Instagram


Connect with Matter Made 

LinkedIn (Elias Rubel, CEO, Matter Made)

LinkedIn (Matter Made)

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[04:39] Justin’s background

[07:16] Repeatable revenue engine and a marketing automation

[10:13] Reason these companies were failing, had more to do with people and the behaviors of the people

[11:18] Realize that affiliation with a company who's been successful in that industry

[12:04] Hiring and supporting and developing and growing other humans

[14:34] If you think about things from a red, yellow, green perspective, you put people in a stoplight bucket

[16:35] Best fit based on their characteristics and attributes because the majority of the Academy students are adult learners. The true character of a person is not how you act in this life, but how you react.

[17:04] Systems that you put in place on a more tactical level to back into having that as a cultural.

[19:22] Ways that you're actually measuring the impact on their organization to better to define product market fit,

[20:19] How to measure metrics for north star of things like NPS



Justin's Inspirations:

Craig Rosenberg



Connect with Justin:

LinkedIn

Twitter

Website

Ready to drive efficient demand?

LET’S TALK
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