The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Kirti Dewan, VP of Marketing at BugSnag on the most successful campaigns this year and pivoting to online events

Episode outline

[01:18] Kirti’s background

[01:45] How Kirti developed work-life balance

[06:13] What Kirti learned from her consulting career and how she uses these lessons today

[10:35] Good habits that will positively impact your work

[12:32] How others respond to Kirti’s views on work-life balance

[13:13] 3 of Bugnsag’s best campaigns during the last 12 months and 3 that Kirti is excited about in the future

[17:22] How Bugsnag pivoted to online events and how successful they have been

[20:10] Kirti’s influences


Kirti’s Inspirations

Forward Thinking Founders Podcast


Connect with Kirti

LinkedIn

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[04:39] Justin’s background

[07:16] Repeatable revenue engine and a marketing automation

[10:13] Reason these companies were failing, had more to do with people and the behaviors of the people

[11:18] Realize that affiliation with a company who's been successful in that industry

[12:04] Hiring and supporting and developing and growing other humans

[14:34] If you think about things from a red, yellow, green perspective, you put people in a stoplight bucket

[16:35] Best fit based on their characteristics and attributes because the majority of the Academy students are adult learners. The true character of a person is not how you act in this life, but how you react.

[17:04] Systems that you put in place on a more tactical level to back into having that as a cultural.

[19:22] Ways that you're actually measuring the impact on their organization to better to define product market fit,

[20:19] How to measure metrics for north star of things like NPS



Justin's Inspirations:

Craig Rosenberg



Connect with Justin:

LinkedIn

Twitter

Website

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