In this conversation with Rashmi Gopinath, General Partner at B Capital Group, she talks about enterprise software trends and industry benchmarks. Hear about some of the metrics that are dipping, the companies that are transitioning from traditional sales to a sales-assist motion, and how Rashmi keeps herself engaged in the industry.
[00:36] B Capital Group
[03:01] Surprises in the last 12 months
[06:09] New low metrics
[11:12] Traditional enterprises trying to be a PLG
[13:02] Transitioning from traditional sales to sales-assist
[16:48] What keeps Rashmi energized, interested, and engaged?
LinkedIn (Matter Made)
LinkedIn (Elias Rubel, CEO, Matter Made)
[00:10] Olin’s background
[01:14] How Olin knew when it was time to evolve between business models
[05:27] Two important things you need to know to get a good customer profile
[07:45] What Olin wishes he understood about starting a venture-backed company before starting LeadCrunch
[10:46] Why Olin chose not to run a subscription model
[18:19] How Olin unwinds
