The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Sam Boonin, former VP Product Strategy at Zendesk on all things PLG and Product Marketing

Episode Outline

[01:50] Product marketing

[04:33] Avoiding the product marketing pitfall

[10:10] The quality of product marketing for trial-led sales assist companies

[13:27] Sam’s advice for young companies

[16:32] How does Sam maintain a life balance?

[20:09] Inspiring people


Sam’s Inspirations

People who are designing the life they love.


Connect with Sam

LinkedIn

Twitter

Episode Outline

[00:59] Failures that helped shape Brett’s success at Anagram

[03:13] What led to Brett founding Anagram

[06:00] When Brett realized he had product market fit and could begin to scale the business

[07:42] Subsequent steps after realizing they had a product that could sell

[10:10] What Brett would have done differently

[11:55] The importance of building out a referral network and advisory board

[13:50] Brett’s advice for startups

[15:50] Where Brett is at in his process of figuring out what’s next for him


Brett’s Inspirations

Dan Kurani

Hari Sundram

Andy Bromberg


Connect with Brett

LinkedIn

Website

Twitter

Ready to drive efficient demand?

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