The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Sam Boonin, former VP Product Strategy at Zendesk on all things PLG and Product Marketing

Episode Outline

[01:50] Product marketing

[04:33] Avoiding the product marketing pitfall

[10:10] The quality of product marketing for trial-led sales assist companies

[13:27] Sam’s advice for young companies

[16:32] How does Sam maintain a life balance?

[20:09] Inspiring people


Sam’s Inspirations

People who are designing the life they love.


Connect with Sam

LinkedIn

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[01:25] Managing expectations

[03:09] Hopin’s numbers

[07:41] Capturing the opportunity

[11:31] The challenges of fast, effective growth

[14:07] Where is the market going?

[18:10] Anthony’s health

[22:08] How does Anthony unwind?

[25:28] Inspiring people

 

Anthony’s Inspirations

Nick Mehta

 

Connect with Anthony

LinkedIn

Twitter

Website


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