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The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Sam Boonin, former VP Product Strategy at Zendesk on all things PLG and Product Marketing

Written by
Matter Made

Episode Outline

[01:50] Product marketing

[04:33] Avoiding the product marketing pitfall

[10:10] The quality of product marketing for trial-led sales assist companies

[13:27] Sam’s advice for young companies

[16:32] How does Sam maintain a life balance?

[20:09] Inspiring people


Sam’s Inspirations

People who are designing the life they love.


Connect with Sam

LinkedIn

Twitter

‍

Coming up next:

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Chili Piper, Nicolas Vandenberghe on their GTM Strategy and building a durable remote culture

5
min read
min watch

Episode Outline

[00:23] Nicolas’s background

[06:26] Approaching go-to-market with Chili Piper and KosmoTime

[10:42] Missteps and mistakes along the way

[15:12] Being remote before remote was cool, and decision memos

[22:46] The next big thing for Nicolas

[25:46] Mentors and inspiring people


Nicolas’s Inspirations

Steve Jurvetson

Steve Jobs

John Sculley

Nir Eyal

Jeff Bezos

Warren Buffett


Connect with Nicolas

LinkedIn

Website

‍

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