The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Sendoso CMO Daniel Frohnen on his team’s response to this year’s challenges and his advice for early stage companies.

Episode outline

[01:30] Daniel’s background

[03:39] How Daniel started out at Sendoso and what attracted him to the company

[04:50] How Sendoso adapted their business strategy in response to the COVID-19 pandemic

[06:48] The three most effective ways Sendoso engaged their customers during the pandemic

[08:22] How Daniel approaches the challenge of keeping organized and keeping his teams aligned

[10:05] How Sendoso prioritizes ICP accounts

[11:40] How Daniel approaches partnership with the sales team

[12:54] The importance of taking the time to establish the proper framework as an early stage company

[15:22] The difference between Go-to-Market and Marketing

[16:50] Daniel’s favorite creative campaigns and what makes a good campaign

[20:07] What Daniel does outside of work to have fun

[22:00] Daniel’s mentors and inspirations


Daniel’s Inspirations

Gwen Bailey-Harbour

Curtis O’Keefe

Steve Rio

Maria Pergolino

Connect with Daniel

LinkedIn


Twitter

Episode Outline

[01:10] How Backblaze accomplishes 90% inbound

[06:00] The unconventional ways Ahin drove growth at Backblaze

[09:23] The challenges of content marketing

[12:27] Campaigns that did not pan out and what Ahin learned from them

[16:23] The importance of having a unique view of value to share

[19:20] How learning the mechanics of collaborative databases benefited Ahin’s career

[20:35] Why Ahin thinks professional wrestling is America’s most important art form and purest form of storytelling we have


Ahin’s Inspirations

Pat Connolly

Vincent Kennedy Mcmahon


Connect with Ahin

LinkedIn

Website

Twitter

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