Episode outline
[01:30] Daniel’s background
[03:39] How Daniel started out at Sendoso and what attracted him to the company
[04:50] How Sendoso adapted their business strategy in response to the COVID-19 pandemic
[06:48] The three most effective ways Sendoso engaged their customers during the pandemic
[08:22] How Daniel approaches the challenge of keeping organized and keeping his teams aligned
[10:05] How Sendoso prioritizes ICP accounts
[11:40] How Daniel approaches partnership with the sales team
[12:54] The importance of taking the time to establish the proper framework as an early stage company
[15:22] The difference between Go-to-Market and Marketing
[16:50] Daniel’s favorite creative campaigns and what makes a good campaign
[20:07] What Daniel does outside of work to have fun
[22:00] Daniel’s mentors and inspirations
Daniel’s Inspirations
Curtis O’Keefe
Steve Rio
Connect with Daniel
[01:50] Product marketing
[04:33] Avoiding the product marketing pitfall
[10:10] The quality of product marketing for trial-led sales assist companies
[13:27] Sam’s advice for young companies
[16:32] How does Sam maintain a life balance?
[20:09] Inspiring people
People who are designing the life they love.
