The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

The emergence of Chief Growth Officers with Will Hicklen of EasyWorkforce

In this conversation with Will Hicklen, Chief Growth Officer of EasyWorkForce, he talks about growth. Today, you’ll hear about the evolving Chief Growth Officer role, Will’s key principles, things that get Will excited about EasyWorkForce, emerging people marketplaces, and the ways that Will keeps himself sane and energized.

Will is a strategic growth specialist, a performance-driven innovator, HR tech expert, leader, and coach. Will holds a BA in Economics from Miami University.

Episode Outline

[01:00] The Chief Growth Officer role

[04:01] Will’s key principles

[09:05] Digital people marketplaces

[12:06] What has Will excited?

[14:16] How does Will keep himself sane?

[17:32] Matt’s inspirational people

Inspirational People

Matt’s dad

Joe Costello

Gary Trainor

Connect with Will

LinkedIn

Website

Twitter

Connect with Matter Made 

LinkedIn (Elias Rubel, CEO, Matter Made)

LinkedIn (Matter Made)

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this conversation with Kevin Marasco, CMO at Zenefits, he talks about growth and marketing. Hear about Zenefits’ pivot into a PLG motion, demand gen and organic channels, how Kevin shows up as his best self, and building a culture of experimentation.


Episode Outline

[01:39] The Zenefits journey

[05:19] The opportunity for a PLG motion

[09:29] Demand gen practices

[11:57] The shift to organic

[15:21] Experimentation

[16:46] What Kevin does to stay fresh

[20:12] Kevin’s motivational people


Connect with Kevin

LinkedIn

Website

Twitter

Instagram


Connect with Matter Made 

LinkedIn (Elias Rubel, CEO, Matter Made)

LinkedIn (Matter Made)

Website

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