Matter Made works with B2B SaaS companies to drive marketing efficiency and sustainable growth across

Paid Media and Demand Generation

From marketing strategy and leadership through execution and results, Matter Made designs and executes campaigns that reduce customer acquisition costs and grow incremental revenue for leading technology companies.

Whether you’re currently raising your series A through G, are private equity-backed, or post-IPO, our team produces growth leaders can count on.


Trusted by Industry Leaders

Matter Made quickly assessed our weak points and implemented multiple, fresh and actionable marketing strategies to impact revenue.
Timothy Young

Our Paid Media team delivers world-class strategy and execution of digital media programs across all major channels, providing guaranteed results.

World Class Paid Media

Our Paid Media team delivers world-class strategy and execution of digital media programs across all major channels. Whether you are currently only running Paid Search or have a robust omnichannel program we can help.
  • Review of Goals & KPI’s
  • Historical Performance Benchmarking
  • Paid & Organic Media Audit
  • Competitor Paid Media & Brand Positioning Analysis
  • Market & Industry Research
  • Creative Message
  • Buyer Journey Mapping
  • Media Planning
  • A/B Testing Framework

Efficient, Sustainable Demand Generation

With a team of veteran B2B marketers and specialized subject matter experts, we embed seamlessly within your own team to elevate your marketing programs - identifying the best strategies and tactics, implementing testing frameworks for continuous improvement, and partnering with sales to ensure sourced deals are actually turning into revenue.
  • Account Based Marketing (ABM)
  • Campaign Strategy and Execution
  • Paid Channel Testing, Execution, and Optimization
  • Foundational Demand
  • Generation & Marketing
  • Product Led Growth
  • Content Marketing Strategy, Messaging, and PMM
  • Audits & Recommendations
  • Revenue Reporting & Attribution
  • Omni-channel ICP Programs
  • Full-Funnel Dashboards & Benchmarking
  • Customer Lifecycle Marketing
  • Nurture Campaigns


Average pipeline growth


Average ROI

Ready to drive efficient demand?

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