The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Walter Roth of Moment Sales on how to apply an engineering mindset to sales, compassion, and truth

Podcast Outline

[00:48] Walter’s background

[04:16] Common themes and mistakes Walter notices among founding teams when he starts working with them

[05:40] What do First Principles mean in the context of sales?

[07:30] How to apply an engineering mindset to sales, compassion, and truth

[09:58] Becoming a better salesperson: The 3 W’s (Steve Browne)

[15:10] Usually the biggest obstacle is oneself

[23:36] How Walter unwinds


Connect with Walter

LinkedIn

Website

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode outline

[01:12] Introducing Carolina

[03:10] The most common mistakes Carolina sees companies making across the portfolio and advice she gives her clients

[06:16] The process for European companies that wish to expand into the United States

[07:40] How Carolina prioritizes hiring and hiring patterns in the United States versus Europe

[10:00] Lessons from companies Carolina has seen succeed

[12:00] How European companies can expand into the US for the first time

[13:35] Playbooks that Carolina has seen to be effective over the portfolio

[15:44] The importance and benefits of maximizing peer-to-peer learning and networking

[18:11] How COVID-19 has changed engagement between Carolina and the founders and CEOs she serves

[20:05] What gets Carolina excited about the future


Connect with Carolina

LinkedIn

Twitter

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