The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

3x founder Neha Sampat on building and scaling impactful teams + how to survive a shark attack

Neha shares her personal journey from building and leading Built.io to a successful acquisition by Software AG, to recently becoming the face of Times Square when she was featured for National Women's Day as a top female executive, to her current role as the CEO and founder of Contentstack.

Episode Outline

[01:39] How Neha’s face was on the Times Square

[04:46] Many talent people in community colleges

[07:10] How Neha embark on the path of leadership

[10:04] The most important part of selling

[15:34] On helping companies to grow

[17:35] Setting up the best practices and tools

[21:22] How to create inbound interest by word of mouth

[24:12] What sailing taught her about startups

[26:58] Thoughts on a bootstrapped company for the first 10 years

[29:01] On being a proponent of females in tech

Neha’s Inspirations:

Linnea Roberts from GingerBread Capital

Cindy Padnos from Illuminate Ventures


Contact Neha


http://www.nehasampat.com/

LinkedIn

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode outline

[01:30] Daniel’s background

[03:39] How Daniel started out at Sendoso and what attracted him to the company

[04:50] How Sendoso adapted their business strategy in response to the COVID-19 pandemic

[06:48] The three most effective ways Sendoso engaged their customers during the pandemic

[08:22] How Daniel approaches the challenge of keeping organized and keeping his teams aligned

[10:05] How Sendoso prioritizes ICP accounts

[11:40] How Daniel approaches partnership with the sales team

[12:54] The importance of taking the time to establish the proper framework as an early stage company

[15:22] The difference between Go-to-Market and Marketing

[16:50] Daniel’s favorite creative campaigns and what makes a good campaign

[20:07] What Daniel does outside of work to have fun

[22:00] Daniel’s mentors and inspirations


Daniel’s Inspirations

Gwen Bailey-Harbour

Curtis O’Keefe

Steve Rio

Maria Pergolino

Connect with Daniel

LinkedIn


Twitter

Ready to drive efficient demand?

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