[04:39] Carol’s background
[07:16] Why people have to make trade offs with what they have available and also what's available in their neighborhoods
[10:13] How to wrap up with analytics as broad topics that might be the most productive
[11:18] The hardest lesson learned in your career thus far
[12:04] When you're small, usually marketing just kind of does whatever it wants
[14:34] Discount marketing and getting disillusioned
[16:35] Who's building their career and perhaps about to enter a big growth stage with the company
[19:22] It’s little easier to go from, serving smaller companies up to larger, as long as you do it with your eyes wide open about what that means
[20:19] Taking a product that's built for really large companies and trying to retrofit it to smaller companies is not easy.
[21:30] How you can assemble a team that has the right qualities
[02:00] Kerry’s background
[04:20] How Kerry has overcome challenges and made her company stand out
[08:05] How Kerry pivoted during the COVID-19 pandemic
[12:20] Kerry’s approach to changes in buyer behavior and identifying profitable markets
[15:10] The importance of having a marketing tech stack and what Kerry has in her marketing tech stack
[19:35] Why Kerry thinks the BDR should report to marketing instead of sales
[22:30] How Kerry unwinds
