The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

4x IPOs as CMO and countless Board Seats later, Carol Meyers digs into her secret sauce for sustainable growth

Episode Outline

[04:39] Carol’s background

[07:16] Why people have to make trade offs with what they have available and also what's available in their neighborhoods

[10:13] How to wrap up with analytics as broad topics that might be the most productive

[11:18] The hardest lesson learned in your career thus far

[12:04] When you're small, usually marketing just kind of does whatever it wants

[14:34] Discount marketing and getting disillusioned

[16:35] Who's building their career and perhaps about to enter a big growth stage with the company

[19:22] It’s little easier to go from, serving smaller companies up to larger, as long as you do it with your eyes wide open about what that means

[20:19] Taking a product that's built for really large companies and trying to retrofit it to smaller companies is not easy.

[21:30] How you can assemble a team that has the right qualities



Carol's Inspirations:

Woody Benson


Connect with Carol:

LinkedIn

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this conversation with Kevin Marasco, CMO at Zenefits, he talks about growth and marketing. Hear about Zenefits’ pivot into a PLG motion, demand gen and organic channels, how Kevin shows up as his best self, and building a culture of experimentation.


Episode Outline

[01:39] The Zenefits journey

[05:19] The opportunity for a PLG motion

[09:29] Demand gen practices

[11:57] The shift to organic

[15:21] Experimentation

[16:46] What Kevin does to stay fresh

[20:12] Kevin’s motivational people


Connect with Kevin

LinkedIn

Website

Twitter

Instagram


Connect with Matter Made 

LinkedIn (Elias Rubel, CEO, Matter Made)

LinkedIn (Matter Made)

Website

Ready to drive efficient demand?

LET’S TALK
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