[04:39] Carol’s background
[07:16] Why people have to make trade offs with what they have available and also what's available in their neighborhoods
[10:13] How to wrap up with analytics as broad topics that might be the most productive
[11:18] The hardest lesson learned in your career thus far
[12:04] When you're small, usually marketing just kind of does whatever it wants
[14:34] Discount marketing and getting disillusioned
[16:35] Who's building their career and perhaps about to enter a big growth stage with the company
[19:22] It’s little easier to go from, serving smaller companies up to larger, as long as you do it with your eyes wide open about what that means
[20:19] Taking a product that's built for really large companies and trying to retrofit it to smaller companies is not easy.
[21:30] How you can assemble a team that has the right qualities
[00:36] Jake’s background
[02:50] How Jake scaled Glassdoor from 0 to almost 1M in MRR in under 16 months
[04:00] Some of Jake’s early pitfalls and how he learned from them
[08:28] Jake’s process for evaluating whether someone is a good fit for his team
[11:02] Why Jake started his own firm
[16:17] Don’t underinvest in process or infrastructure as you grow in scale
[18:15] How Jake unwinds
[18:44] How Jake works smart and efficiently
