Episode Outline
[01:26] About Formstack
[02:17] The first M&A
[04:33] Four more times
[07:14] Venture funding
[11:00] Chris’s lessons learned
[12:31] Chris’s influential people
[01:15] Latane’s background
[02:44] How Latane decides when to share her ideas
[05:37] “When you say yes to something, you say no to something else”: How Latane decides what to work on
[08:53] “You have to earn the right to go big”
[11:38] The importance of diversity and market representation on boards
[16:28] What Latane is currently working on
[20:15] Latane’s inspirational people
[24:10] How to participate in CMO Coffee Talk
[25:37] How Latane unwinds