The Demand Efficiency Podcast



Demand Generation


6Sense CMO Latane Conant on earning the right to go big

Episode outline

[01:15] Latane’s background

[02:44] How Latane decides when to share her ideas

[05:37] “When you say yes to something, you say no to something else”: How Latane decides what to work on

[08:53] “You have to earn the right to go big”

[11:38] The importance of diversity and market representation on boards

[16:28] What Latane is currently working on

[20:15] Latane’s inspirational people

[24:10] How to participate in CMO Coffee Talk

[25:37] How Latane unwinds

Latane’s Inspirations

Kate Bullis

Connect with Latane






Empowered CMO

The Demand Efficiency Podcast



Demand Generation


In this episode, Elias Rubel is joined by Matt Heinz. Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.

Episode Outline

[04:39] Matt’s background

[07:16] How does sales and marketing operationalize their work

[10:13] The ability to be more creative and more agile with more of your execution moving forward.

[11:18] How do you become an essential service?

[12:04] Why focusing on internal process improvement can really provide a strong ROI

[14:34] What CEO can do to improve that interchange between sales and marketing

[16:35] Some of the most common mistakes leaders make

[17:04] Be creative and unique with your approach to unique businesses

[19:22] Use empirical evidence to decide what, what the best option is moving forward

Matt's Inspirations:

Morgan Ingram

John Barrows

Dave Gerhardt

Max Altschuler

Connect with Matt:




Ready to drive efficient demand?

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