The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

6Sense CMO Latane Conant on earning the right to go big

Episode outline

[01:15] Latane’s background

[02:44] How Latane decides when to share her ideas

[05:37] “When you say yes to something, you say no to something else”: How Latane decides what to work on

[08:53] “You have to earn the right to go big”

[11:38] The importance of diversity and market representation on boards

[16:28] What Latane is currently working on

[20:15] Latane’s inspirational people

[24:10] How to participate in CMO Coffee Talk

[25:37] How Latane unwinds


Latane’s Inspirations

Kate Bullis


Connect with Latane

LinkedIn

Website

Email

Twitter

Book

Empowered CMO

Episode Outline

[00:23] Johanna’s background

[03:10] The perfect plan that had to change

[04:36] Building conviction quickly while testing

[05:44] Organizing a globally-distributed team for success

[06:46] Approaching the bigger picture

[13:45] Solidifying a plan and budget for 2021 with all the unknowns

[16:35] How has Johanna adapted her leadership style to empower teams through these times?

[18:11] Mentors and inspiring people

[19:31] How does Johanna unwind?

Johanna’s Inspirations

Erik Fjellborg

Connect with Johanna

LinkedIn

Website

Ready to drive efficient demand?

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