The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

6Sense CMO Latane Conant on earning the right to go big

Episode outline

[01:15] Latane’s background

[02:44] How Latane decides when to share her ideas

[05:37] “When you say yes to something, you say no to something else”: How Latane decides what to work on

[08:53] “You have to earn the right to go big”

[11:38] The importance of diversity and market representation on boards

[16:28] What Latane is currently working on

[20:15] Latane’s inspirational people

[24:10] How to participate in CMO Coffee Talk

[25:37] How Latane unwinds


Latane’s Inspirations

Kate Bullis


Connect with Latane

LinkedIn

Website

Email

Twitter

Book

Empowered CMO

Episode Outline

[00:33] Women in Revenue

[03:43] Blending the Analytical and Creative sides of marketing

[07:16] Emphasising skillsets in the marketing mix

[08:46] How has the marketing mix changed recently?

[10:27] Running into challenges convincing executives

[12:14] Changing cadences

[15:12] Planning and budgeting with variable data

[19:11] What does Jennifer do to keep a balance?

[21:53] Jennifer’s mentors

Jennifer’s Inspirations

Heidi Melin

Women in Revenue founding board members

Mentorship Program members

Connect with Jennifer

LinkedIn

Twitter

QUMU

Women in Revenue

Ready to drive efficient demand?

LET’S TALK
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