The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Acclaimed B2B marketing exec, Kasey Byrne, on avoiding marketing traps

In this episode, Elias Rubel is joined by Kasey Byrne of Rasa. A company building the standard infrastructure for conversational AI. With over half a million downloads since launch, our open-source tools are loved by developers worldwide, and Rasa runs in production everywhere from startups to Fortune 500s. Their friendly community is growing fast, with developers from all over the world learning from each other and working together to make text- and voice-based AI assistants better.

Episode Outline

[04:39] How Kasey apply big picture thinking into her career

[07:16] The trap most marketers fall into

[10:13] How to judge whether it is math question vs communications question

[12:04] Steps in developing team spirit and energy

[16:34] The process of seizing fabulous opportunity right now

[16:35] Lessons from running large marketing campaigns and listening to contextual cues

[19:22] The importance of running a good referral marketing strategy

[27:04] How Al is like chiropractic for the marketing plan

Kasey’s Inspirations:

Jonathan Cowperthwaite


Contact Kasey

www.kaseybyrne.com

LinkedIn

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[01:04] How Greg got to where he is today

[03:20] The CEO whisperer

[05:51] Pivotal career moments

[08:26] Recurring themes

[11:25] Why some companies fail to implement

[13:50] Greg’s frequent rants

[17:09] Greg’s advice

[20:10] How does Greg unwind?

[21:44] Mentors and inspiring people

Greg’s Inspirations

Greg’s dad and wife

Everyone he’s ever worked with

Michael Butler

Connect with Greg

LinkedIn

Ready to drive efficient demand?

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