The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Aditya Vempaty of Synthego on retention as a marketing-driven metric and a focus on customers instead of product

Podcast outline

[01:35] Aditya’s background

[03:20] What consumers care about more than your product

[05:35] Why companies need to identify the problems prospective customers are trying to solve

[08:45] Why retention is more important than acquisition

[10:48] The biggest lesson Aditya has learned in his career

[12:00] How Aditya builds trust with consumers through “problem marketing”

[13:35] Why building community is important and how Aditya builds community 

[14:24] What it was like for Aditya to go from a SaaS product to biotechnology

[16:31] How Youtube will be leveraged more in a B2B perspective


Aditya’s Inspirations

Tiffany To 

Brian Balfour 


Connect with Aditya

Linkedin

Twitter


In this episode, Elias Rubel is joined by Mark Roberge of Hubspot who shares his experience at HubSpot, steps he used to achieve product-market fit, lead indicators of retention, and lessons from managing and onboarding people.

Episode OutlineEpisode Outline

[02:39] Mark’s experience in the HubSpot team

[07:16] Steps he used to achieve product-market fit

[11:13] Lead indicator of retention

[12:04] Steps in identifying leader and getting the economics right

[14:34] The process of getting prospects through the funnel

[16:35] Lessons from managing and onboarding people

[19:22] The importance of getting data through customer cohorts

Mark’s Inspirations:

John McMahon

David Skok

Brian Halligan


Connect with Mark

LinkedIn

Twitter

Ready to drive efficient demand?

LET’S TALK
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