[01:12] Introducing Carolina
[03:10] The most common mistakes Carolina sees companies making across the portfolio and advice she gives her clients
[06:16] The process for European companies that wish to expand into the United States
[07:40] How Carolina prioritizes hiring and hiring patterns in the United States versus Europe
[10:00] Lessons from companies Carolina has seen succeed
[12:00] How European companies can expand into the US for the first time
[13:35] Playbooks that Carolina has seen to be effective over the portfolio
[15:44] The importance and benefits of maximizing peer-to-peer learning and networking
[18:11] How COVID-19 has changed engagement between Carolina and the founders and CEOs she serves
[20:05] What gets Carolina excited about the future
[01:50] Product marketing
[04:33] Avoiding the product marketing pitfall
[10:10] The quality of product marketing for trial-led sales assist companies
[13:27] Sam’s advice for young companies
[16:32] How does Sam maintain a life balance?
[20:09] Inspiring people
People who are designing the life they love.
