In this episode, Elias Rubel is joined by Mark Roberge of Hubspot who shares his experience at HubSpot, steps he used to achieve product-market fit, lead indicators of retention, and lessons from managing and onboarding people.
[02:39] Mark’s experience in the HubSpot team
[07:16] Steps he used to achieve product-market fit
[11:13] Lead indicator of retention
[12:04] Steps in identifying leader and getting the economics right
[14:34] The process of getting prospects through the funnel
[16:35] Lessons from managing and onboarding people
[19:22] The importance of getting data through customer cohorts
[01:42] The shift from single-market to multi-market
[04:36] The Miley moment
[10:50] Setting a brand vision well into the future
[13:10] What keeps Shane up at night?
[17:20] Shane’s inspiring people
[18:59] How does Shane stay balanced?
