The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

From $0-$80M ARR in 13 Months with Hopin CMO Anthony Kennada

Episode Outline

[01:25] Managing expectations

[03:09] Hopin’s numbers

[07:41] Capturing the opportunity

[11:31] The challenges of fast, effective growth

[14:07] Where is the market going?

[18:10] Anthony’s health

[22:08] How does Anthony unwind?

[25:28] Inspiring people

 

Anthony’s Inspirations

Nick Mehta

 

Connect with Anthony

LinkedIn

Twitter

Website


The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[04:39] Nate’s background

[07:16] How does one focus on team building, service delivery, customer experience?

[10:13] The ability to build a revenue engine that works with the product engine.

[11:18] Understanding marketing and sales channels as your platforms

[12:04] What to look for inside of an eCommerce transaction funnel or inside of a marketplace

[14:34] What could also serve as instrumentation panel for success

[16:35] How to ensure strategic direction is implemented

[17:04] The art of balancing competing priorities

[19:22] Use empirical evidence to decide stages of your opportunity funnel.

[20:19] Moving from discovery of that into something predictable, repeatable, and scalable.

[23:19] Begin the experiment for the best customer experience


Nate's inspirations

Brian Balfour

Barret Foster

Damon Schechter


Connect with Nate

LinkedIn

Twitter

Ready to drive efficient demand?

LET’S TALK
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