The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

From $0-$80M ARR in 13 Months with Hopin CMO Anthony Kennada

Episode Outline

[01:25] Managing expectations

[03:09] Hopin’s numbers

[07:41] Capturing the opportunity

[11:31] The challenges of fast, effective growth

[14:07] Where is the market going?

[18:10] Anthony’s health

[22:08] How does Anthony unwind?

[25:28] Inspiring people

 

Anthony’s Inspirations

Nick Mehta

 

Connect with Anthony

LinkedIn

Twitter

Website


The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode outline

[01:30] Daniel’s background

[03:39] How Daniel started out at Sendoso and what attracted him to the company

[04:50] How Sendoso adapted their business strategy in response to the COVID-19 pandemic

[06:48] The three most effective ways Sendoso engaged their customers during the pandemic

[08:22] How Daniel approaches the challenge of keeping organized and keeping his teams aligned

[10:05] How Sendoso prioritizes ICP accounts

[11:40] How Daniel approaches partnership with the sales team

[12:54] The importance of taking the time to establish the proper framework as an early stage company

[15:22] The difference between Go-to-Market and Marketing

[16:50] Daniel’s favorite creative campaigns and what makes a good campaign

[20:07] What Daniel does outside of work to have fun

[22:00] Daniel’s mentors and inspirations


Daniel’s Inspirations

Gwen Bailey-Harbour

Curtis O’Keefe

Steve Rio

Maria Pergolino

Connect with Daniel

LinkedIn


Twitter

Ready to drive efficient demand?

LET’S TALK
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