The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Ahin Thomas, VP of Marketing at Backblaze, shares the unconventional ways he drives growth and why professional wrestling is America's purest form of storytelling

Episode Outline

[01:10] How Backblaze accomplishes 90% inbound

[06:00] The unconventional ways Ahin drove growth at Backblaze

[09:23] The challenges of content marketing

[12:27] Campaigns that did not pan out and what Ahin learned from them

[16:23] The importance of having a unique view of value to share

[19:20] How learning the mechanics of collaborative databases benefited Ahin’s career

[20:35] Why Ahin thinks professional wrestling is America’s most important art form and purest form of storytelling we have


Ahin’s Inspirations

Pat Connolly

Vincent Kennedy Mcmahon


Connect with Ahin

LinkedIn

Website

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[04:39] Meagen’s background

[07:16] How leaders gravitate more towards fear to motivate and others gravitate towards love

[10:13] A good frame is the carrot and stick. Meagen is more of a carrot because that's how she responds. If she’s praised or rewarded, she wants more of that. So she works even harder.

[11:18] How COVID changes things. We have to go online. We have to log in. We have to have security. We're remote. We have to collaborate on all these different tools.

[12:04] Having success means assessing people, their process and their technology. Bring in a lot of technology because it gives the data needed and the visibility into what's working and what's not working and what we can do to be more efficient as a marketing organization.

[14:34] How to be effective and efficient and target the audience that you're going after. The future is full of technology.

[16:35] Tips in cutting costs and moving into a recession, we've got to be very careful on what technology becomes critical and not.

[17:04] Realize how many independent pieces of tech do you have in your stack right now,

[19:22] On gifting, you send someone a plant, they set it on their desk naturally. So one, it's hard to throw it away, but also it sits on their desk and they look at it and your brand sits there and others in the company see it, and then people will take pictures and they'll share it.

[20:19] You always have to improve the funnel. You always have to improve your messaging. You always have to, you know, get PR and respond.


Meagen's inspirations

Ben Horowitz


Connect with Meagen

LinkedIn

Trip Actions

Ready to drive efficient demand?

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