[01:10] How Backblaze accomplishes 90% inbound
[06:00] The unconventional ways Ahin drove growth at Backblaze
[09:23] The challenges of content marketing
[12:27] Campaigns that did not pan out and what Ahin learned from them
[16:23] The importance of having a unique view of value to share
[19:20] How learning the mechanics of collaborative databases benefited Ahin’s career
[20:35] Why Ahin thinks professional wrestling is America’s most important art form and purest form of storytelling we have
[01:26] Getting into category creation
[02:50] The Uberflip timeline
[05:22] Content marketing in 2012
[10:10] Other category names in the running
[13:23] The early list of must-have next steps
[16:26] The Uberflip Experience
[20:28] Looking to the future
[24:19] Inspiring people
Peter Cresha
Mark McCloud
