The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Ahin Thomas, VP of Marketing at Backblaze, shares the unconventional ways he drives growth and why professional wrestling is America's purest form of storytelling

Episode Outline

[01:10] How Backblaze accomplishes 90% inbound

[06:00] The unconventional ways Ahin drove growth at Backblaze

[09:23] The challenges of content marketing

[12:27] Campaigns that did not pan out and what Ahin learned from them

[16:23] The importance of having a unique view of value to share

[19:20] How learning the mechanics of collaborative databases benefited Ahin’s career

[20:35] Why Ahin thinks professional wrestling is America’s most important art form and purest form of storytelling we have


Ahin’s Inspirations

Pat Connolly

Vincent Kennedy Mcmahon


Connect with Ahin

LinkedIn

Website

Twitter

Episode outline

[00:40] How Michael went from 200K to 6M in ARR at Namely

[03:26] The most challenging aspect of Michael’s first 6 months at Namely

[04:55] The most important actions to take in developing a pricing strategy

[07:54] The moment when Namely’s revenue motion and ICP fell into place

[09:30] What Michael learned from the impressive board he worked with at Namely

[11:24] Preconceptions Michael had and what he learned after experience

[15:14] What got Michael excited about working with Orculus

[16:58] Michael’s professional goals for the next 12 months

[19:00] How Michael unplugs and recharges


Michael’s Inspirations

Scott Scherr

Mitchell Dauerman

Mark Roberge

Carl Eschenbach


Connect with Michael

LinkedIn

Twitter

Ready to drive efficient demand?

LET’S TALK
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