The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Alex Bilmes [VP of Growth at Puppet] reflects on the growth that led to his first exit.

Podcast outline

[01:09] Alex’s background

[02:42] What Alex does in his role as VP of Growth at Puppet

[03:57] Lessons Alex has learned through his former positions that have influenced what he does at Puppet today

[06:03] Focus on product market fit before instrumenting telemetry and funnels

[07:00] How to know when you’ve over indexed and need to course correct

[08:23] Time with customers is important in the early stages

[13:22] Pros and cons to being somewhere small and being somewhere larger

[16:44] Why it’s important to know what you want and why

[19:00] How Alex unwinds


Alex’s Inspirations

Dave Hesch

Yvonne Wassenaar


Connect with Alex

LinkedIn

Twitter

Episode outline

[01:09] Matt Singer’s background

[02:12] What it was like for Matt to transition to marketing to government and what makes it exciting

[04:44] How Matt responds to change and the importance of building and tracking brand awareness

[09:03] What it’s like to get to work with such prominent board members and some questions that have come up in meetings with the board

[11:10] The biggest new opportunities Matt sees for himself and his business over the next year

[14:04] The unique complexities involved in the sales cycle working with selling to governments

[18:00] Matt’s vision for his next couple of years and what success looks like for Matt at this point in his career

[20:40] What Matt likes to do outside of work

[21:46] Matt’s inspirational people


Matt’s Inspirations

Kara Wilson

Doug Dennerline

Daniel Finnigan

David Cain


Connect with Matt

LinkedIn

Website

Ready to drive efficient demand?

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