The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

What’s it like reporting to a board with Marc Andreessen and John Chambers in a board room? In this episode with Matt Singer, CMO at OpenGov, we talk about marketing GovTech, and the evolving revenue landscape post-covid.

Episode outline

[01:09] Matt Singer’s background

[02:12] What it was like for Matt to transition to marketing to government and what makes it exciting

[04:44] How Matt responds to change and the importance of building and tracking brand awareness

[09:03] What it’s like to get to work with such prominent board members and some questions that have come up in meetings with the board

[11:10] The biggest new opportunities Matt sees for himself and his business over the next year

[14:04] The unique complexities involved in the sales cycle working with selling to governments

[18:00] Matt’s vision for his next couple of years and what success looks like for Matt at this point in his career

[20:40] What Matt likes to do outside of work

[21:46] Matt’s inspirational people


Matt’s Inspirations

Kara Wilson

Doug Dennerline

Daniel Finnigan

David Cain


Connect with Matt

LinkedIn

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this episode, Elias Rubel is joined by Angela Jackson from Portland Seed Fund. Portland Seed Fund invests in the most talented entrepreneurs in the region, those capable of building high-growth, capital-efficient companies in a variety of sectors. They operate a non-resident business accelerator program designed to connect entrepreneurs with Oregon’s growing startup ecosystem, from mentors and advisers to capital, customers and employees. They are committed to supporting their portfolio companies and helping them reach their potential.

Episode Outline

[04:39] Angela’s background

[07:16] How does sales and marketing operationalize their work

[10:13] The ability to be more creative and more agile with more of your execution moving forward.

[11:18] Early risk taking that you can model

[12:04] Technical founders who are creating product to solve kind of niche-y problems

[14:34] To be a good investor, you have to be willing to be wrong

[16:35] How to embrace a more diverse set of perspectives at the decision-making table

[17:04] Will she invest in purely technical co-founders?

[19:22] Use empirical evidence to decide what, what the best option is moving forward


Anglea's Inspirations:

Lucille Ball

Carol Burnett

her parents


Connect with Angela:

Portland Seed Fund

LinkedIn

Twitter

Ready to drive efficient demand?

LET’S TALK
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