The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

What’s it like reporting to a board with Marc Andreessen and John Chambers in a board room? In this episode with Matt Singer, CMO at OpenGov, we talk about marketing GovTech, and the evolving revenue landscape post-covid.

Episode outline

[01:09] Matt Singer’s background

[02:12] What it was like for Matt to transition to marketing to government and what makes it exciting

[04:44] How Matt responds to change and the importance of building and tracking brand awareness

[09:03] What it’s like to get to work with such prominent board members and some questions that have come up in meetings with the board

[11:10] The biggest new opportunities Matt sees for himself and his business over the next year

[14:04] The unique complexities involved in the sales cycle working with selling to governments

[18:00] Matt’s vision for his next couple of years and what success looks like for Matt at this point in his career

[20:40] What Matt likes to do outside of work

[21:46] Matt’s inspirational people


Matt’s Inspirations

Kara Wilson

Doug Dennerline

Daniel Finnigan

David Cain


Connect with Matt

LinkedIn

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[00:23] Nicolas’s background

[06:26] Approaching go-to-market with Chili Piper and KosmoTime

[10:42] Missteps and mistakes along the way

[15:12] Being remote before remote was cool, and decision memos

[22:46] The next big thing for Nicolas

[25:46] Mentors and inspiring people


Nicolas’s Inspirations

Steve Jurvetson

Steve Jobs

John Sculley

Nir Eyal

Jeff Bezos

Warren Buffett


Connect with Nicolas

LinkedIn

Website

Ready to drive efficient demand?

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