The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

What’s it like reporting to a board with Marc Andreessen and John Chambers in a board room? In this episode with Matt Singer, CMO at OpenGov, we talk about marketing GovTech, and the evolving revenue landscape post-covid.

Episode outline

[01:09] Matt Singer’s background

[02:12] What it was like for Matt to transition to marketing to government and what makes it exciting

[04:44] How Matt responds to change and the importance of building and tracking brand awareness

[09:03] What it’s like to get to work with such prominent board members and some questions that have come up in meetings with the board

[11:10] The biggest new opportunities Matt sees for himself and his business over the next year

[14:04] The unique complexities involved in the sales cycle working with selling to governments

[18:00] Matt’s vision for his next couple of years and what success looks like for Matt at this point in his career

[20:40] What Matt likes to do outside of work

[21:46] Matt’s inspirational people


Matt’s Inspirations

Kara Wilson

Doug Dennerline

Daniel Finnigan

David Cain


Connect with Matt

LinkedIn

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Podcast Outline

[00:48] Walter’s background

[04:16] Common themes and mistakes Walter notices among founding teams when he starts working with them

[05:40] What do First Principles mean in the context of sales?

[07:30] How to apply an engineering mindset to sales, compassion, and truth

[09:58] Becoming a better salesperson: The 3 W’s (Steve Browne)

[15:10] Usually the biggest obstacle is oneself

[23:36] How Walter unwinds


Connect with Walter

LinkedIn

Website

Twitter

Ready to drive efficient demand?

LET’S TALK
© 2024
Sign up for our email newsletter to receive the latest marketing insights and news.