The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Alok Nandan of Emergent Ventures on the importance of identifying buyer pain in B2B SaaS

In this episode, Elias Rubel is joined by Alok Nandan, General Partner at Emergent Ventures founding partner at Akra Venture Labs, a fundraising pitch tool for Founders. Alok shares his thoughts on giving VCs a more complete picture of your company, getting the meeting, and making it count.

Episode Outline

[04:39] How Salesforce is applying AI and data science in their products

[07:16] Alok’s journey into independent consulting and helping early-stage founders

[11:13] How to bet on founders and help them succeed

[12:04] Steps in domain expertise and identify the pain point of the buyer

[14:34] The process of getting prospects through the funnel

[16:35] Lessons from the school of hard knocks

[19:22] The importance of a peer group of folks who are on a similar journey

Alok’s Inspirations:

Ankur Jain

Contact Alok

AngelList

LinkedIn

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[04:39] Meagen’s background

[07:16] How leaders gravitate more towards fear to motivate and others gravitate towards love

[10:13] A good frame is the carrot and stick. Meagen is more of a carrot because that's how she responds. If she’s praised or rewarded, she wants more of that. So she works even harder.

[11:18] How COVID changes things. We have to go online. We have to log in. We have to have security. We're remote. We have to collaborate on all these different tools.

[12:04] Having success means assessing people, their process and their technology. Bring in a lot of technology because it gives the data needed and the visibility into what's working and what's not working and what we can do to be more efficient as a marketing organization.

[14:34] How to be effective and efficient and target the audience that you're going after. The future is full of technology.

[16:35] Tips in cutting costs and moving into a recession, we've got to be very careful on what technology becomes critical and not.

[17:04] Realize how many independent pieces of tech do you have in your stack right now,

[19:22] On gifting, you send someone a plant, they set it on their desk naturally. So one, it's hard to throw it away, but also it sits on their desk and they look at it and your brand sits there and others in the company see it, and then people will take pictures and they'll share it.

[20:19] You always have to improve the funnel. You always have to improve your messaging. You always have to, you know, get PR and respond.


Meagen's inspirations

Ben Horowitz


Connect with Meagen

LinkedIn

Trip Actions

Ready to drive efficient demand?

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