The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Bootstrapping to $20M ARR and beyond w/ Vivek Bhaskaran

Episode Outline

[00:44] How and why Vivek founded QuestionPro with no venture capital

[03:59] Vivek’s decision making factors when it comes to his company

[07:40] How Vivek succeeded in secondary markets and made the decision to pursue them

[10:05] How to identify when an investment is paying off

[13:00] How Vivek approached his business endeavors and the decisions that led to where he is now

[15:55] What drives and keeps Vivek excited growing his business

[18:39] What gives Vivek energy outside of work


Connect with Vivek

LinkedIn

Website

Blog

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[04:39] Adam’s background

[07:16] His journey from minoring in advertising company to ending up in a company like G2

[10:13] How we learn best by getting our hands dirty

[11:18] The way his company helps in cutting through the noise of what marketers get all the time

[12:04] The culture in G2, where people leaving reviews or you're getting traffic to your profile or there's traffic to the category and people are comparing you against one of your competitors

[14:34] HelpScout is really trying to build a smart, sophisticated platform that helps helps customers and end users

[16:35] Advice to personalize mass amounts of emails to show like their own buyer intent data and emailed it directly

[17:04] The art of Facebook campaigns and how to optimize for it

[19:22] Practical way of being smart about the growth

[20:19] How to capitalize on new trends and marketing tactics


Adam's Inspirations

Godard Abel

Mike Conti


Connect with Adam

LinkedIn

Twitter

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