The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing

Episode Outline

[01:26] Chris’s background

[03:23] Thinking through customer journey

[05:19] Chris’s tactical tool chest

[07:35] What’s happening to events?

[12:32] Shifting to sales-assist and PLG

[15:56] Chris’s influential people

[18:45] How does Chris keep his head clear?


Connect with Chris

LinkedIn

Website


Connect with Matter Made 

Website

LinkedIn (Matter Made)

LinkedIn (Elias Rubel, CEO, Matter Made)


The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

‍


Episode Outline:

2:11 PeakSpan’s product market fit definition

3:50 Patterns of success growth and failures, on Matt’s perspective

7:50 Preferred industries based on how things play out

13:50 Talks about the whitespaces in tech or sales that is yet to see a company enter

16:33 Influences that helped shape Matt’s path and continue to inspire

18:52 Matt’s extracurricular activities


Matt’s Inspirations:

His wife

‍

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