Episode Outline
[01:26] About Formstack
[02:17] The first M&A
[04:33] Four more times
[07:14] Venture funding
[11:00] Chris’s lessons learned
[12:31] Chris’s influential people

[01:26] Chris’s background
[03:23] Thinking through customer journey
[05:19] Chris’s tactical tool chest
[07:35] What’s happening to events?
[12:32] Shifting to sales-assist and PLG
[15:56] Chris’s influential people
[18:45] How does Chris keep his head clear?
LinkedIn (Matter Made)
LinkedIn (Elias Rubel, CEO, Matter Made)