The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing

Episode Outline

[01:26] Chris’s background

[03:23] Thinking through customer journey

[05:19] Chris’s tactical tool chest

[07:35] What’s happening to events?

[12:32] Shifting to sales-assist and PLG

[15:56] Chris’s influential people

[18:45] How does Chris keep his head clear?


Connect with Chris

LinkedIn

Website


Connect with Matter Made 

Website

LinkedIn (Matter Made)

LinkedIn (Elias Rubel, CEO, Matter Made)


The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this episode, Olivier L’Abbe of Metadata.io joins us to share his insights. Olivier draws on his experience as the former SVP of Sales at G2 Crowd, Fliptop, Glassdoor and his time in the banking industry. He shares lessons learned on sales, tips to get prospects and customers to engage with you, how to manage oneself effectively, and creating predictability in your business. Olivier's inspirations include Jacco van der Kooji from Winning By Design and Doug Campbell from Fliptop.

Outline of this Episode

[01:39] Early lessons from Olivier L'Abbe’s journey in his career

[04:46] Evaluating the core skills to learn in a job

[07:10] How Olivier is adjusting to working from home

[10:04] On making the transition from the banking industry

[15:34] Tips to get prospects or customers to engage with you

[17:35] How to manage oneself effectively in personal space and work

[21:22] Creating predictability in your business


Olivier's Inspirations

  • Doug Campbell from Fliptop


Connect with Olivier

LinkedIn

Twitter

Ready to drive efficient demand?

LET’S TALK
© 2024
Sign up for our email newsletter to receive the latest marketing insights and news.