The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing

Episode Outline

[01:26] Chris’s background

[03:23] Thinking through customer journey

[05:19] Chris’s tactical tool chest

[07:35] What’s happening to events?

[12:32] Shifting to sales-assist and PLG

[15:56] Chris’s influential people

[18:45] How does Chris keep his head clear?


Connect with Chris

LinkedIn

Website


Connect with Matter Made 

Website

LinkedIn (Matter Made)

LinkedIn (Elias Rubel, CEO, Matter Made)


The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[01:26] Getting back to the new normal

[05:33] Amy’s advice to her younger self

[13:19] Shifting perspectives

[16:00] How does Amy stay fresh?

[20:43] Amy’s influential people


Amy’s Inspirations

Jen Tritz

Eric Lee

Tim Connors


Connect with Amy

LinkedIn

Website

Ready to drive efficient demand?

LET’S TALK
© 2024
Sign up for our email newsletter to receive the latest marketing insights and news.