The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing

Episode Outline

[01:26] Chris’s background

[03:23] Thinking through customer journey

[05:19] Chris’s tactical tool chest

[07:35] What’s happening to events?

[12:32] Shifting to sales-assist and PLG

[15:56] Chris’s influential people

[18:45] How does Chris keep his head clear?


Connect with Chris

LinkedIn

Website


Connect with Matter Made 

Website

LinkedIn (Matter Made)

LinkedIn (Elias Rubel, CEO, Matter Made)


The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this episode, Elias Rubel is joined by Arjun Sethi, co-founder at Tribe. Tribe Capital is a venture capital firm launched by a trio of former Social Capital. Some of their previous select investments include Digital Currency Group, Intercom, Slack, Relativity, Carta, Cover, Invenia, Front, Cloud Kitchens and many more. He is an entrepreneur who learns and adapts quickly. In this episode he shares lessons learned along the way.

Episode Outline

[04:39] Arjun’s background

[07:16] How grew up here in the Valley and a lot of my family was coming from all over the world

[10:13] How to judge whether it is math question vs communications question

[12:04] The journey into the SaaS business

[16:34] The process of seizing fabulous opportunity right now

[16:35] You only need to have a hundred customers and then you can scale something

[19:22] The challenge of scaling your first company

[27:04] Starting a company is hard. Finding the customers to pay you as hard

[30:18] His thoughts on the evolution of tech


Arjun's Inspirations:

Ryan Breslow

Marc Andreessen

Peter Thiel


Connect with Arjun

Twitter

LinkedIn

Ready to drive efficient demand?

LET’S TALK
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