The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing

Episode Outline

[01:26] Chris’s background

[03:23] Thinking through customer journey

[05:19] Chris’s tactical tool chest

[07:35] What’s happening to events?

[12:32] Shifting to sales-assist and PLG

[15:56] Chris’s influential people

[18:45] How does Chris keep his head clear?


Connect with Chris

LinkedIn

Website


Connect with Matter Made 

Website

LinkedIn (Matter Made)

LinkedIn (Elias Rubel, CEO, Matter Made)


Episode Outline

[00:45] Geoff’s background

[02:30] How Geoff grew SEO from zero to $300 million at Overstock.com

[04:18] The series of pivots that led to the idea for Huckabuy

[06:38] How to know when you have product/market fit and are ready to expand

[07:55] Mistakes Geoff made in his career that ultimately led to valuable lessons

[11:15] When and how Geoff shifted his focus with Huckabuy to achieve product/market fit

[13:00] What Geoff is prioritizing to scale his business

[15:00] How Geoff relaxes and gets out of his own head

[16:43] Geoff’s inspirations


Geoff’s Inspirations

Patrick Byrne

Warren Buffett


Connect with Geoff

LinkedIn

Website

Twitter

Ready to drive efficient demand?

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