The Demand Efficiency Podcast



Demand Generation


From G2 to HelpScout, Adam Goyette talks us through his approach to high performance growth

Episode Outline

[04:39] Adam’s background

[07:16] His journey from minoring in advertising company to ending up in a company like G2

[10:13] How we learn best by getting our hands dirty

[11:18] The way his company helps in cutting through the noise of what marketers get all the time

[12:04] The culture in G2, where people leaving reviews or you're getting traffic to your profile or there's traffic to the category and people are comparing you against one of your competitors

[14:34] HelpScout is really trying to build a smart, sophisticated platform that helps helps customers and end users

[16:35] Advice to personalize mass amounts of emails to show like their own buyer intent data and emailed it directly

[17:04] The art of Facebook campaigns and how to optimize for it

[19:22] Practical way of being smart about the growth

[20:19] How to capitalize on new trends and marketing tactics

Adam's Inspirations

Godard Abel

Mike Conti

Connect with Adam



Episode outline

[01:09] Matt Singer’s background

[02:12] What it was like for Matt to transition to marketing to government and what makes it exciting

[04:44] How Matt responds to change and the importance of building and tracking brand awareness

[09:03] What it’s like to get to work with such prominent board members and some questions that have come up in meetings with the board

[11:10] The biggest new opportunities Matt sees for himself and his business over the next year

[14:04] The unique complexities involved in the sales cycle working with selling to governments

[18:00] Matt’s vision for his next couple of years and what success looks like for Matt at this point in his career

[20:40] What Matt likes to do outside of work

[21:46] Matt’s inspirational people

Matt’s Inspirations

Kara Wilson

Doug Dennerline

Daniel Finnigan

David Cain

Connect with Matt



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