The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

From G2 to HelpScout, Adam Goyette talks us through his approach to high performance growth

Episode Outline

[04:39] Adam’s background

[07:16] His journey from minoring in advertising company to ending up in a company like G2

[10:13] How we learn best by getting our hands dirty

[11:18] The way his company helps in cutting through the noise of what marketers get all the time

[12:04] The culture in G2, where people leaving reviews or you're getting traffic to your profile or there's traffic to the category and people are comparing you against one of your competitors

[14:34] HelpScout is really trying to build a smart, sophisticated platform that helps helps customers and end users

[16:35] Advice to personalize mass amounts of emails to show like their own buyer intent data and emailed it directly

[17:04] The art of Facebook campaigns and how to optimize for it

[19:22] Practical way of being smart about the growth

[20:19] How to capitalize on new trends and marketing tactics


Adam's Inspirations

Godard Abel

Mike Conti


Connect with Adam

LinkedIn

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this episode, Elias Rubel interviews Scott Leese of Scott Leese Consulting, LLC. A company founded with a focus on companies scaling from $0 - $25m ARR. Scott work with both domestic and international companies on sales strategy, process, people, pitch, and more. Listen to this episode to learn more on building and scaling a sales team.

Episode Outline

[04:39] Having the mindset of hustling and outworking everybody

[06:16] The purpose of writing his new book

[10:10] How investing in sales operations help scale the company

[12:04] Thoughts on recruiting and training people

[14:34] The bias and mistakes founders usually make

[16:35] How to communicate to your prospects in a way that is relevant to their needs

[19:22] The regret of not having a sales mentor or business mentor


Scott's Inspirations

Mike Lindstrom

Richard Harris

John Barrows

Kevin Dorsey


Connect with Scott

scottleeseconsulting.com

LinkedIn

Twitter

podcast

Surf and Sales

Scott Leese blog

Ready to drive efficient demand?

LET’S TALK
© 2024
Sign up for our email newsletter to receive the latest marketing insights and news.