The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Brett Plotzker, Co-founder and Chairman at Anagram, talks about the steps he took to grow Anagram to 3 million ARR quickly and raise 17M in funding

Episode Outline

[00:59] Failures that helped shape Brett’s success at Anagram

[03:13] What led to Brett founding Anagram

[06:00] When Brett realized he had product market fit and could begin to scale the business

[07:42] Subsequent steps after realizing they had a product that could sell

[10:10] What Brett would have done differently

[11:55] The importance of building out a referral network and advisory board

[13:50] Brett’s advice for startups

[15:50] Where Brett is at in his process of figuring out what’s next for him


Brett’s Inspirations

Dan Kurani

Hari Sundram

Andy Bromberg


Connect with Brett

LinkedIn

Website

Twitter

Episode Outline

[01:09] G’s background

[01:36] Mashup between Economic Market Dynamics and low-cost CAC strategies

[07:00] G’s favorite examples of growth hacking

[14:26] What questions should listeners ask themselves?

[15:36] How does G stay sharp?

[20:42] G’s influential people


G’s Inspirations

Brian Balfour

Andrew Chen

Darius Contractor

Elena Verna


Resources

KeyBanc Capital SaaS Performance Survey (PDF)


Connect with G

LinkedIn

Twitter

Website

Ready to drive efficient demand?

LET’S TALK
© 2024
Sign up for our email newsletter to receive the latest marketing insights and news.