The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Brett Plotzker, Co-founder and Chairman at Anagram, talks about the steps he took to grow Anagram to 3 million ARR quickly and raise 17M in funding

Episode Outline

[00:59] Failures that helped shape Brett’s success at Anagram

[03:13] What led to Brett founding Anagram

[06:00] When Brett realized he had product market fit and could begin to scale the business

[07:42] Subsequent steps after realizing they had a product that could sell

[10:10] What Brett would have done differently

[11:55] The importance of building out a referral network and advisory board

[13:50] Brett’s advice for startups

[15:50] Where Brett is at in his process of figuring out what’s next for him


Brett’s Inspirations

Dan Kurani

Hari Sundram

Andy Bromberg


Connect with Brett

LinkedIn

Website

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[04:39] Nate’s background

[07:16] How does one focus on team building, service delivery, customer experience?

[10:13] The ability to build a revenue engine that works with the product engine.

[11:18] Understanding marketing and sales channels as your platforms

[12:04] What to look for inside of an eCommerce transaction funnel or inside of a marketplace

[14:34] What could also serve as instrumentation panel for success

[16:35] How to ensure strategic direction is implemented

[17:04] The art of balancing competing priorities

[19:22] Use empirical evidence to decide stages of your opportunity funnel.

[20:19] Moving from discovery of that into something predictable, repeatable, and scalable.

[23:19] Begin the experiment for the best customer experience


Nate's inspirations

Brian Balfour

Barret Foster

Damon Schechter


Connect with Nate

LinkedIn

Twitter

Ready to drive efficient demand?

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