Brian Kardon, the legendary valley CMO behind InVision, Eloqua, and Lattice shares his strategy for creating alignment between sales and marketing and building a balance between product-lead growth and traditional operations

Podcast outline

[01:09] Alex’s background

[02:42] What Alex does in his role as VP of Growth at Puppet

[03:57] Lessons Alex has learned through his former positions that have influenced what he does at Puppet today

[06:03] Focus on product market fit before instrumenting telemetry and funnels

[07:00] How to know when you’ve over indexed and need to course correct

[08:23] Time with customers is important in the early stages

[13:22] Pros and cons to being somewhere small and being somewhere larger

[16:44] Why it’s important to know what you want and why

[19:00] How Alex unwinds

Alex’s Inspirations

Dave Hesch

Yvonne Wassenaar

Connect with Alex

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Twitter

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