The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Brian Kardon, the legendary valley CMO behind InVision, Eloqua, and Lattice shares his strategy for creating alignment between sales and marketing and building a balance between product-lead growth and traditional operations

Episode Outline

[00:25] Why you need to be familiar with Product Led Growth

[03:00] How Brian organizes funnels at InVision

[05:20] The importance of harmonizing messaging in improving the user experience

[06:00] How to create a culture of revenue

[12:50] Brian’s thoughts on unification of sales and marketing

[17:50] How to influence existing customers

[19:14] Brian’s inspirations


Brian’s Inspirations

Brian Halligan

Dharmesh Shah

Frank Slootman

Marc Benioff


Connect with Brian

LinkedIn

Website

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[01:50] Product marketing

[04:33] Avoiding the product marketing pitfall

[10:10] The quality of product marketing for trial-led sales assist companies

[13:27] Sam’s advice for young companies

[16:32] How does Sam maintain a life balance?

[20:09] Inspiring people


Sam’s Inspirations

People who are designing the life they love.


Connect with Sam

LinkedIn

Twitter

Ready to drive efficient demand?

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