Brian Kardon, the legendary valley CMO behind InVision, Eloqua, and Lattice shares his strategy for creating alignment between sales and marketing and building a balance between product-lead growth and traditional operations

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Episode Outline

[00:23] Johanna’s background

[03:10] The perfect plan that had to change

[04:36] Building conviction quickly while testing

[05:44] Organizing a globally-distributed team for success

[06:46] Approaching the bigger picture

[13:45] Solidifying a plan and budget for 2021 with all the unknowns

[16:35] How has Johanna adapted her leadership style to empower teams through these times?

[18:11] Mentors and inspiring people

[19:31] How does Johanna unwind?

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Johanna’s Inspirations

Erik Fjellborg

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Connect with Johanna

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Website

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