The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Impartner Software CMO Kerry Desberg talks us through her professional journey and identifying profitable markets

Episode Outline

[02:00] Kerry’s background

[04:20] How Kerry has overcome challenges and made her company stand out

[08:05] How Kerry pivoted during the COVID-19 pandemic

[12:20] Kerry’s approach to changes in buyer behavior and identifying profitable markets

[15:10] The importance of having a marketing tech stack and what Kerry has in her marketing tech stack

[19:35] Why Kerry thinks the BDR should report to marketing instead of sales

[22:30] How Kerry unwinds


Connect with Kerry

LinkedIn

Website

Twitter

Episode outline

[00:40] How Michael went from 200K to 6M in ARR at Namely

[03:26] The most challenging aspect of Michael’s first 6 months at Namely

[04:55] The most important actions to take in developing a pricing strategy

[07:54] The moment when Namely’s revenue motion and ICP fell into place

[09:30] What Michael learned from the impressive board he worked with at Namely

[11:24] Preconceptions Michael had and what he learned after experience

[15:14] What got Michael excited about working with Orculus

[16:58] Michael’s professional goals for the next 12 months

[19:00] How Michael unplugs and recharges


Michael’s Inspirations

Scott Scherr

Mitchell Dauerman

Mark Roberge

Carl Eschenbach


Connect with Michael

LinkedIn

Twitter

Ready to drive efficient demand?

LET’S TALK
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