The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Chili Piper, Nicolas Vandenberghe on their GTM Strategy and building a durable remote culture

Episode Outline

[00:23] Nicolas’s background

[06:26] Approaching go-to-market with Chili Piper and KosmoTime

[10:42] Missteps and mistakes along the way

[15:12] Being remote before remote was cool, and decision memos

[22:46] The next big thing for Nicolas

[25:46] Mentors and inspiring people


Nicolas’s Inspirations

Steve Jurvetson

Steve Jobs

John Sculley

Nir Eyal

Jeff Bezos

Warren Buffett


Connect with Nicolas

LinkedIn

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[04:39] Nate’s background

[07:16] How does one focus on team building, service delivery, customer experience?

[10:13] The ability to build a revenue engine that works with the product engine.

[11:18] Understanding marketing and sales channels as your platforms

[12:04] What to look for inside of an eCommerce transaction funnel or inside of a marketplace

[14:34] What could also serve as instrumentation panel for success

[16:35] How to ensure strategic direction is implemented

[17:04] The art of balancing competing priorities

[19:22] Use empirical evidence to decide stages of your opportunity funnel.

[20:19] Moving from discovery of that into something predictable, repeatable, and scalable.

[23:19] Begin the experiment for the best customer experience


Nate's inspirations

Brian Balfour

Barret Foster

Damon Schechter


Connect with Nate

LinkedIn

Twitter

Ready to drive efficient demand?

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