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The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Chris Byers on using M&A as a strategic lever for growth

Written by
Matter Made

Episode Outline

[01:26] About Formstack

[02:17] The first M&A

[04:33] Four more times

[07:14] Venture funding

[11:00] Chris’s lessons learned

[12:31] Chris’s influential people


Connect with Chris

LinkedIn

Website


Coming up next:

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing

5
min read
min watch

Episode Outline

[01:26] Chris’s background

[03:23] Thinking through customer journey

[05:19] Chris’s tactical tool chest

[07:35] What’s happening to events?

[12:32] Shifting to sales-assist and PLG

[15:56] Chris’s influential people

[18:45] How does Chris keep his head clear?


Connect with Chris

LinkedIn

Website


Connect with Matter Made 

Website

LinkedIn (Matter Made)

LinkedIn (Elias Rubel, CEO, Matter Made)


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