The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Evan Kohn on dialing the Inbound & Outbound growth mix at Pypestream

Episode Outline

[00:49] Evan’s background

[02:16] How Evan went from teaching to DOD consulting to SaaS startup

[05:34] How Pypestream stands out and proves what conversational AI can achieve to large enterprises

[11:19] The role of Chief Business Officer

[12:18] The biggest challenge Pypestream is facing this year

[15:15] Lessons Evan has learned on the way to where Pypestream is today

[17:51] Pypestream’s most and least successful campaigns

[22:30] How Evan unwinds


Evan’s Inspirations

Adrian Swinscoe

Helen Yu

Lucas Watson


Connect with Evan

Linkedin

Website

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[04:39] Mandy’s background

[07:16] Discovering that running a company, it's evident it's an emotional business.

[10:13] Take time to really take a step back and use data as your foundation.

[11:18] While that looks great in a spreadsheet, it doesn't work in real life because until you have a process that's documented and that you can measure, and that is getting consistent results.

[12:04] Think deeply what needs to happen to hit your goal and direction you’re going to, based on what you have so far, make some assumptions on conversion, what type of pipeline you need, how many new opportunities

[14:34] Consider how many demos there, do they need to have a week or how many discovery calls depending on what type of sales cycle they are, how many discovery calls?

[16:35] Where is our product actually fit right now? And how are we going to attack that?

[17:04] Figuring out how to hold people accountable and then the second part was how to implement that correctly with the team

[19:22] The way to break the sales process into the four main categories

[20:19] Why Mandy really loves mentoring people and leading a team in house


Mandy's inspirations

Mark Roberge

Jeremy Liew

Connect with Mandy

Mandy Cole

Twitter

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