The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Shane Murphy-Reuter, CMO of ZoomInfo, on the importance of setting your brand vision and the ‘Miley Moment’

Episode Outline

[01:42] The shift from single-market to multi-market

[04:36] The Miley moment

[10:50] Setting a brand vision well into the future

[13:10] What keeps Shane up at night?

[17:20] Shane’s inspiring people

[18:59] How does Shane stay balanced?


Shane’s Inspirations

Mark Watts Jones

Karen Peacock

Scott Gifis

Suresh Khanna


Connect with Shane

LinkedIn

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[04:39] John’s background

[07:16] There's two types of companies and you can't have it both ways.

[10:13] How you're either a growth company or you're a lifestyle company

[11:18] What usually you going through your coaching process

[12:04] How to create an engine that consistently fills the pipeline with enough opportunities to flow through

[14:34] Segmenting roles and responsibilities and sales with kind of the inbound SDR

[16:35] How dumping shitty leads over to the sales team from marketing

[19:22] Why the sales and marketing divide for lead gen is where the biggest challenge

[20:19] What really leveraging artificial intelligence and leveraging real insights is

[21:30] How Google and Amazon and Facebook that know a lot about what the buyer's journey looks like


John's Inspirations:

Jeff Hoffman


Connect with John:

https://jbarrows.com

LinkedIn

Twitter

Make it Happen Mondays Podcast

Instagram

Ready to drive efficient demand?

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