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The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Randy Frisch, CMO at Uberflip on how and when to think about category creation

Written by
Matter Made

Episode Outline

[01:26] Getting into category creation

[02:50] The Uberflip timeline

[05:22] Content marketing in 2012

[10:10] Other category names in the running

[13:23] The early list of must-have next steps

[16:26] The Uberflip Experience

[20:28] Looking to the future

[24:19] Inspiring people


Randy’s Inspirations

Peter Cresha

Mark McCloud

Jay Baer

Ann Handley


Connect with Randy

LinkedIn

Twitter

Uberflip

Website

‍

Coming up next:

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Naman Khan, CMO of Zeplin, on his approach to building and scaling marketing orgs from the ground up

5
min read
min watch

Episode Outline

[01:36] Naman’s background

[04:53] Interesting use cases of Zeplin

[07:11] Communicating Zeplin’s value

[10:57] Building early revenue teams

[15:54] Some unexpected challenges

[18:16] Naman’s influential people

[23:48] What does Naman do for fun?


Naman’s Inspirations

Yamini Rangan

Sara Varni


Connect with Naman

LinkedIn

Twitter

Website

‍

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