The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Randy Frisch, CMO at Uberflip on how and when to think about category creation

Episode Outline

[01:26] Getting into category creation

[02:50] The Uberflip timeline

[05:22] Content marketing in 2012

[10:10] Other category names in the running

[13:23] The early list of must-have next steps

[16:26] The Uberflip Experience

[20:28] Looking to the future

[24:19] Inspiring people


Randy’s Inspirations

Peter Cresha

Mark McCloud

Jay Baer

Ann Handley


Connect with Randy

LinkedIn

Twitter

Uberflip

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth


Episode Outline:

2:11 PeakSpan’s product market fit definition

3:50 Patterns of success growth and failures, on Matt’s perspective

7:50 Preferred industries based on how things play out

13:50 Talks about the whitespaces in tech or sales that is yet to see a company enter

16:33 Influences that helped shape Matt’s path and continue to inspire

18:52 Matt’s extracurricular activities


Matt’s Inspirations:

His wife

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