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The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Randy Frisch, CMO at Uberflip on how and when to think about category creation

Written by
Matter Made

Episode Outline

[01:26] Getting into category creation

[02:50] The Uberflip timeline

[05:22] Content marketing in 2012

[10:10] Other category names in the running

[13:23] The early list of must-have next steps

[16:26] The Uberflip Experience

[20:28] Looking to the future

[24:19] Inspiring people


Randy’s Inspirations

Peter Cresha

Mark McCloud

Jay Baer

Ann Handley


Connect with Randy

LinkedIn

Twitter

Uberflip

Website

‍

Coming up next:

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Rob Brewster shares lessons from the early growth trenches at Salesforce, Twilio, and Eloqua and what can be applied to startups sprinting to $10M ARR

5
min read
min watch

Episode Outline

[02:10] Most important lessons Rob has brought to GoFormz from former companies

[04:00] How Rob motivates people and the challenges that come with motivating others

[07:25] How Rob has been driving growth at GoFormz

[11:53] Examples of sales advice Rob has given to help companies grow

[17:50] The importance of understanding your customer base

[20:08] Rob’s personal professional goals

[21:30] How Rob unwinds


Rob’s Inspirations

Mark Bickerstaffe

Bobby Napiltonia

Marc Benioff


Connect with Rob

LinkedIn

Website

Twitter

‍

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