The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Randy Frisch, CMO at Uberflip on how and when to think about category creation

Episode Outline

[01:26] Getting into category creation

[02:50] The Uberflip timeline

[05:22] Content marketing in 2012

[10:10] Other category names in the running

[13:23] The early list of must-have next steps

[16:26] The Uberflip Experience

[20:28] Looking to the future

[24:19] Inspiring people


Randy’s Inspirations

Peter Cresha

Mark McCloud

Jay Baer

Ann Handley


Connect with Randy

LinkedIn

Twitter

Uberflip

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[00:24] Catalyst for formalizing RevOps

[02:41] Figuring out the need to prioritise RevOps

[04:16] What does RevOps seem to you? (Clear your misunderstanding about RevOps)

[05:28] A methodology to success!

[10:10] When things don't go according to the plan……

[12:54] The tension between sales and marketing

[13:52] Overanalysing v/s execution

[15:46] How to keep your head clear?

[17:15] The colleagues of success


Connect with Adam

LinkedIn


Check out Chargebee

Website

Twitter

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