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The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Randy Frisch, CMO at Uberflip on how and when to think about category creation

Written by
Matter Made

Episode Outline

[01:26] Getting into category creation

[02:50] The Uberflip timeline

[05:22] Content marketing in 2012

[10:10] Other category names in the running

[13:23] The early list of must-have next steps

[16:26] The Uberflip Experience

[20:28] Looking to the future

[24:19] Inspiring people


Randy’s Inspirations

Peter Cresha

Mark McCloud

Jay Baer

Ann Handley


Connect with Randy

LinkedIn

Twitter

Uberflip

Website

‍

Coming up next:

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Rich Taylor, VP of Operations and COS at Qualio, on approaching conversations, measuring success, and the fundamentals

5
min read
min watch

Episode Outline

[01:21] Rich’s background

[03:35] Lessons and strategies

[05:34] Approaching conversations and measuring success

[08:54] Grain

[11:44] Testing and hiring

[12:46] Interesting and new things that Rich wants to tinker with

[16:53] Know your fundamentals

[21:21] Rich’s influential people


Rich’s Inspirations

Jeff Wiss

Zack Urlocker

Rich’s brothers


Connect with Rich

LinkedIn

Website

‍

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