[01:26] Getting into category creation
[02:50] The Uberflip timeline
[05:22] Content marketing in 2012
[10:10] Other category names in the running
[13:23] The early list of must-have next steps
[16:26] The Uberflip Experience
[20:28] Looking to the future
[24:19] Inspiring people
Peter Cresha
Mark McCloud
[01:42] The shift from single-market to multi-market
[04:36] The Miley moment
[10:50] Setting a brand vision well into the future
[13:10] What keeps Shane up at night?
[17:20] Shane’s inspiring people
[18:59] How does Shane stay balanced?
