The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Randy Frisch, CMO at Uberflip on how and when to think about category creation

Episode Outline

[01:26] Getting into category creation

[02:50] The Uberflip timeline

[05:22] Content marketing in 2012

[10:10] Other category names in the running

[13:23] The early list of must-have next steps

[16:26] The Uberflip Experience

[20:28] Looking to the future

[24:19] Inspiring people


Randy’s Inspirations

Peter Cresha

Mark McCloud

Jay Baer

Ann Handley


Connect with Randy

LinkedIn

Twitter

Uberflip

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Podcast Outline

[01:38] Mike’s background

[04:55] The secret sauce that many leaders of Fortune 500 companies don’t know about

[06:20] The one percenter mentality that takes companies to the next level

[08:00] The qualities and mindset of successful leaders

[09:27] Successful leaders understand the 3 elements: Mindset, language, and patterns

[10:35] Marketing leaders vs sales leaders

[11:00] What the most effective leaders across all niches have in common

[11:45] The relationship between mindset and strategy

[15:27] What you have to determine before you can talk strategy

[16:30] The two most important elements leaders should have


Mike’s Inspirations

Tony Robbins

Dan Lier

Chip Merlin


Connect with Mike

Linkedin

Twitter

MikeLindstrom.com

Ready to drive efficient demand?

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