The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Michelle Benfer, VP Sales at Hubspot, on hyperscale and creating a culture to drive revenue.

Episode Outline

[01:03] Michelle’s background

[03:12] Why you should make sure you have the demand to support your sales team before investing in the head count

[05:28] The importance of experimentation and stabilization

[07:15] The importance of cross functional partnerships and financial acumen

[09:21] How to make better decisions for your team and company.

[11:50] How to create culture within your company

[14:30] What’s next for Michelle

[17:11] How Michelle unplugs and maintains her energy


Connect with Michelle

LinkedIn

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[00:23] Nicolas’s background

[06:26] Approaching go-to-market with Chili Piper and KosmoTime

[10:42] Missteps and mistakes along the way

[15:12] Being remote before remote was cool, and decision memos

[22:46] The next big thing for Nicolas

[25:46] Mentors and inspiring people


Nicolas’s Inspirations

Steve Jurvetson

Steve Jobs

John Sculley

Nir Eyal

Jeff Bezos

Warren Buffett


Connect with Nicolas

LinkedIn

Website

Ready to drive efficient demand?

LET’S TALK
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