Curious how your demand program stacks up?

Join marketing leaders at companies like 6Sense, Mutiny, Metadata, and Demandbase who have all taken our demand efficiency evaluation to identify opportunities for reducing CAC and driving efficient growth.
LET’S GO
To: Matter Made
From...

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

From high school arts teacher to a successful career leading B2B marketing teams, Jen Spencer shares her unique journey to the top

Written by
Matter Made

Episode Outline

[04:39] Jen’s background

[07:16] What is takes to be able to developed and executed inbound lead generation and content marketing strategy

[10:13] The ability to supporting a channel of referral, reseller, co-branded, and white-labeled partners

[11:18] Why great communication leads to great partnership

[12:04] Methods in developing and executing an inbound demand generation strategy, raising brand and market awareness

[14:34] Habits to be great at sales and marketing that can never go wrong

[16:35] How to embrace a more diverse set of perspectives at the decision making table

[17:04] How Jen sees the trends in the future

[19:22] Use empirical evidence to decide what, what the best option is moving forward

[23:17] How to ensure there is right technical architecture, technical infrastructure to support these efforts

[26:28] The skills to know what the buying process is on their end


Jen's inspirations:

Trish Bertuzzi


Connect with Jen

LinkedIn

Twitter

SmartBug Blog

Coming up next:

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Chris Combs of LinkSquares on the importance of getting the right people in the right seats

5
min read
min watch

In this episode, Elias Rubel is joined by Chris Combs. As SVP of Business Development, Chris is responsible for managing strategic partnerships and corporate relationships across the company.

Chris is a serial entrepreneur who has built multiple companies from concept. He brings a unique perspective on how to build and take products to market, while developing strategic relationships across prospects, customers, and partners.

Episode Outline

[04:39] Chris’s background

[07:16] What is takes to find product market fit

[10:13] What he learned was what success looked like

[11:18] Blueprint for entire future executive to impact

[12:04] Thinking about how a startup would scale

[14:34] Habits to be great at crossing the chasm

[16:35] Refuse to sort of sit and pontificate over like products and product

[17:04] How to find the right people and getting them in the right seats

[19:22] What was hugely valuable and formative for him


Chris' Inspirations

Advisory team at DraftKings and Carbonite


Connect with Chris

LinkedIn

LinkSquares

‍

Ready to drive efficient demand?

LET’S TALK
© 2024
Sign up for our email newsletter to receive the latest marketing insights and news.
What We DoCase StudiesAbout usBlogPrivacy policy
© 2022