The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

From high school arts teacher to a successful career leading B2B marketing teams, Jen Spencer shares her unique journey to the top

Episode Outline

[04:39] Jen’s background

[07:16] What is takes to be able to developed and executed inbound lead generation and content marketing strategy

[10:13] The ability to supporting a channel of referral, reseller, co-branded, and white-labeled partners

[11:18] Why great communication leads to great partnership

[12:04] Methods in developing and executing an inbound demand generation strategy, raising brand and market awareness

[14:34] Habits to be great at sales and marketing that can never go wrong

[16:35] How to embrace a more diverse set of perspectives at the decision making table

[17:04] How Jen sees the trends in the future

[19:22] Use empirical evidence to decide what, what the best option is moving forward

[23:17] How to ensure there is right technical architecture, technical infrastructure to support these efforts

[26:28] The skills to know what the buying process is on their end


Jen's inspirations:

Trish Bertuzzi


Connect with Jen

LinkedIn

Twitter

SmartBug Blog

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[12:30] Lessons Thiago learned from door-to-door sales

[15:10] How Thiago developed his growth mindset

[18:30] The most influential people in Thiago’s career and what he learned from them

[23:50] What Thiago is most excited about at Chorus

[26:15] Thiago’s biggest challenge this year and where his focus is now

[30:35] Thiago’s prediction for the future of sales

[32:20] What Thiago does to blow off steam


Thiago’s Inspirations

Scott Olrich

Dave Simon

Paul Hamilton

Steve Hallowell

Dan Springers


Connect with Thiago

LinkedIn

Chorus.ai

Twitter

Ready to drive efficient demand?

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