The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

From Microsoft leadership to startuplandia with Romi Mahajan

Episode Outline

[00:50] Romi’s shift from Microsoft to the startup space

[02:04] The transferable skills Romi gained from Microsoft and what he had to learn and unlearn

[04:23] Where Romi is at in his current company

[06:20] Why Romi’s company split off from their parent company to become an independent entity

[07:35] Romi’s growth thesis and how his thesis evolved as his company grew

[09:24] How Romi structured his shift from direct sales into channel selling

[11:54] The strategy that Romi’s company plans to formalize in the next few months

[13:38] How the Pacific Northwest startup community has changed

[17:40] How tech companies can become more involved in the communities that support them

[22:15] Romi’s favorite community projects and thoughts on how tech can help drive meaningful change

[25:12] Romi’s inspirations


Connect with Romi

LinkedIn

Website

‍

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this conversation with Kevin Marasco, CMO at Zenefits, he talks about growth and marketing. Hear about Zenefits’ pivot into a PLG motion, demand gen and organic channels, how Kevin shows up as his best self, and building a culture of experimentation.

‍
Episode Outline

[01:39] The Zenefits journey

[05:19] The opportunity for a PLG motion

[09:29] Demand gen practices

[11:57] The shift to organic

[15:21] Experimentation

[16:46] What Kevin does to stay fresh

[20:12] Kevin’s motivational people


Connect with Kevin

LinkedIn

Website

Twitter

Instagram


Connect with Matter Made 

LinkedIn (Elias Rubel, CEO, Matter Made)

LinkedIn (Matter Made)

Website

Ready to drive efficient demand?

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