Podcast Outline
[00:40] Sydney’s background
[01:00] Trends in marketing right now
[04:37] Gated versus ungated content in marketing
[05:59] How Sydney’s team makes the decision whether to gate and request demos
[10:10] How to know when to run an account-based strategy
[12:13] Essentials for Series A and Series B companies
[16:32] The role of CMO in increasing retention and how to ensure customer success
[21:18] Sydney’s plans for personal development
[24:21] How Sydney recharges
Sydney’s Inspirations
Connect with Sydney
[00:25] Why you need to be familiar with Product Led Growth
[03:00] How Brian organizes funnels at InVision
[05:20] The importance of harmonizing messaging in improving the user experience
[06:00] How to create a culture of revenue
[12:50] Brian’s thoughts on unification of sales and marketing
[17:50] How to influence existing customers
[19:14] Brian’s inspirations
