The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Sydney Sloan, SalesLoft CMO, on marketing trends and customer centricity

Podcast Outline

[00:40] Sydney’s background

[01:00] Trends in marketing right now

[04:37] Gated versus ungated content in marketing

[05:59] How Sydney’s team makes the decision whether to gate and request demos

[10:10] How to know when to run an account-based strategy

[12:13] Essentials for Series A and Series B companies

[16:32] The role of CMO in increasing retention and how to ensure customer success

[21:18] Sydney’s plans for personal development 

[24:21] How Sydney recharges


Sydney’s Inspirations

Michele Doroshow

Don Rossmoore

Bob Lewis 

Women in Revenue


Connect with Sydney

LinkedIn

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this episode, Elias Rubel is joined by Arjun Sethi, co-founder at Tribe. Tribe Capital is a venture capital firm launched by a trio of former Social Capital. Some of their previous select investments include Digital Currency Group, Intercom, Slack, Relativity, Carta, Cover, Invenia, Front, Cloud Kitchens and many more. He is an entrepreneur who learns and adapts quickly. In this episode he shares lessons learned along the way.

Episode Outline

[04:39] Arjun’s background

[07:16] How grew up here in the Valley and a lot of my family was coming from all over the world

[10:13] How to judge whether it is math question vs communications question

[12:04] The journey into the SaaS business

[16:34] The process of seizing fabulous opportunity right now

[16:35] You only need to have a hundred customers and then you can scale something

[19:22] The challenge of scaling your first company

[27:04] Starting a company is hard. Finding the customers to pay you as hard

[30:18] His thoughts on the evolution of tech


Arjun's Inspirations:

Ryan Breslow

Marc Andreessen

Peter Thiel


Connect with Arjun

Twitter

LinkedIn

Ready to drive efficient demand?

LET’S TALK
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