Podcast Outline
[00:40] Sydney’s background
[01:00] Trends in marketing right now
[04:37] Gated versus ungated content in marketing
[05:59] How Sydney’s team makes the decision whether to gate and request demos
[10:10] How to know when to run an account-based strategy
[12:13] Essentials for Series A and Series B companies
[16:32] The role of CMO in increasing retention and how to ensure customer success
[21:18] Sydney’s plans for personal development
[24:21] How Sydney recharges
Sydney’s Inspirations
Connect with Sydney
[01:04] How Greg got to where he is today
[03:20] The CEO whisperer
[05:51] Pivotal career moments
[08:26] Recurring themes
[11:25] Why some companies fail to implement
[13:50] Greg’s frequent rants
[17:09] Greg’s advice
[20:10] How does Greg unwind?
[21:44] Mentors and inspiring people
Greg’s dad and wife
Everyone he’s ever worked with
