Podcast Outline
[00:40] Sydney’s background
[01:00] Trends in marketing right now
[04:37] Gated versus ungated content in marketing
[05:59] How Sydney’s team makes the decision whether to gate and request demos
[10:10] How to know when to run an account-based strategy
[12:13] Essentials for Series A and Series B companies
[16:32] The role of CMO in increasing retention and how to ensure customer success
[21:18] Sydney’s plans for personal development
[24:21] How Sydney recharges
Sydney’s Inspirations
Connect with Sydney
[00:23] Nicolas’s background
[06:26] Approaching go-to-market with Chili Piper and KosmoTime
[10:42] Missteps and mistakes along the way
[15:12] Being remote before remote was cool, and decision memos
[22:46] The next big thing for Nicolas
[25:46] Mentors and inspiring people
