[04:39] Justin’s background
[07:16] Repeatable revenue engine and a marketing automation
[10:13] Reason these companies were failing, had more to do with people and the behaviors of the people
[11:18] Realize that affiliation with a company who's been successful in that industry
[12:04] Hiring and supporting and developing and growing other humans
[14:34] If you think about things from a red, yellow, green perspective, you put people in a stoplight bucket
[16:35] Best fit based on their characteristics and attributes because the majority of the Academy students are adult learners. The true character of a person is not how you act in this life, but how you react.
[17:04] Systems that you put in place on a more tactical level to back into having that as a cultural.
[19:22] Ways that you're actually measuring the impact on their organization to better to define product market fit,
[20:19] How to measure metrics for north star of things like NPS
[00:10] Olin’s background
[01:14] How Olin knew when it was time to evolve between business models
[05:27] Two important things you need to know to get a good customer profile
[07:45] What Olin wishes he understood about starting a venture-backed company before starting LeadCrunch
[10:46] Why Olin chose not to run a subscription model
[18:19] How Olin unwinds
