The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Greg Strickland on how to be a good human, while hyper scaling in SaaS

Episode Outline

[01:04] How Greg got to where he is today

[03:20] The CEO whisperer

[05:51] Pivotal career moments

[08:26] Recurring themes

[11:25] Why some companies fail to implement

[13:50] Greg’s frequent rants

[17:09] Greg’s advice

[20:10] How does Greg unwind?

[21:44] Mentors and inspiring people

Greg’s Inspirations

Greg’s dad and wife

Everyone he’s ever worked with

Michael Butler

Connect with Greg

LinkedIn

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[02:00] Kerry’s background

[04:20] How Kerry has overcome challenges and made her company stand out

[08:05] How Kerry pivoted during the COVID-19 pandemic

[12:20] Kerry’s approach to changes in buyer behavior and identifying profitable markets

[15:10] The importance of having a marketing tech stack and what Kerry has in her marketing tech stack

[19:35] Why Kerry thinks the BDR should report to marketing instead of sales

[22:30] How Kerry unwinds


Connect with Kerry

LinkedIn

Website

Twitter

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