The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Greg Strickland on how to be a good human, while hyper scaling in SaaS

Episode Outline

[01:04] How Greg got to where he is today

[03:20] The CEO whisperer

[05:51] Pivotal career moments

[08:26] Recurring themes

[11:25] Why some companies fail to implement

[13:50] Greg’s frequent rants

[17:09] Greg’s advice

[20:10] How does Greg unwind?

[21:44] Mentors and inspiring people

Greg’s Inspirations

Greg’s dad and wife

Everyone he’s ever worked with

Michael Butler

Connect with Greg

LinkedIn

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Podcast Outline

[00:40] Sydney’s background

[01:00] Trends in marketing right now

[04:37] Gated versus ungated content in marketing

[05:59] How Sydney’s team makes the decision whether to gate and request demos

[10:10] How to know when to run an account-based strategy

[12:13] Essentials for Series A and Series B companies

[16:32] The role of CMO in increasing retention and how to ensure customer success

[21:18] Sydney’s plans for personal development 

[24:21] How Sydney recharges


Sydney’s Inspirations

Michele Doroshow

Don Rossmoore

Bob Lewis 

Women in Revenue


Connect with Sydney

LinkedIn

Twitter

Ready to drive efficient demand?

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