The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Huckabuy Founder & CEO Geoff Atkinson on how we accomplished exponential growth at Overstock and what he’s up to with Huckabuy

Episode Outline

[00:45] Geoff’s background

[02:30] How Geoff grew SEO from zero to $300 million at Overstock.com

[04:18] The series of pivots that led to the idea for Huckabuy

[06:38] How to know when you have product/market fit and are ready to expand

[07:55] Mistakes Geoff made in his career that ultimately led to valuable lessons

[11:15] When and how Geoff shifted his focus with Huckabuy to achieve product/market fit

[13:00] What Geoff is prioritizing to scale his business

[15:00] How Geoff relaxes and gets out of his own head

[16:43] Geoff’s inspirations


Geoff’s Inspirations

Patrick Byrne

Warren Buffett


Connect with Geoff

LinkedIn

Website

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[01:26] Getting back to the new normal

[05:33] Amy’s advice to her younger self

[13:19] Shifting perspectives

[16:00] How does Amy stay fresh?

[20:43] Amy’s influential people


Amy’s Inspirations

Jen Tritz

Eric Lee

Tim Connors


Connect with Amy

LinkedIn

Website

Ready to drive efficient demand?

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