The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

LeadCrunch CEO on their unique pricing model and how it has helped them achieve industry leading YoY growth.

Episode Outline

[00:10] Olin’s background

[01:14] How Olin knew when it was time to evolve between business models

[05:27] Two important things you need to know to get a good customer profile

[07:45] What Olin wishes he understood about starting a venture-backed company before starting LeadCrunch

[10:46] Why Olin chose not to run a subscription model

[18:19] How Olin unwinds


Olin’s Inspirations

Tom Peterson

Grady Burnett

Marv Langston


Connect with Olin

LinkedIn

Twitter

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this episode, Elias Rubel is joined by Angela Jackson from Portland Seed Fund. Portland Seed Fund invests in the most talented entrepreneurs in the region, those capable of building high-growth, capital-efficient companies in a variety of sectors. They operate a non-resident business accelerator program designed to connect entrepreneurs with Oregon’s growing startup ecosystem, from mentors and advisers to capital, customers and employees. They are committed to supporting their portfolio companies and helping them reach their potential.

Episode Outline

[04:39] Angela’s background

[07:16] How does sales and marketing operationalize their work

[10:13] The ability to be more creative and more agile with more of your execution moving forward.

[11:18] Early risk taking that you can model

[12:04] Technical founders who are creating product to solve kind of niche-y problems

[14:34] To be a good investor, you have to be willing to be wrong

[16:35] How to embrace a more diverse set of perspectives at the decision-making table

[17:04] Will she invest in purely technical co-founders?

[19:22] Use empirical evidence to decide what, what the best option is moving forward


Anglea's Inspirations:

Lucille Ball

Carol Burnett

her parents


Connect with Angela:

Portland Seed Fund

LinkedIn

Twitter

Ready to drive efficient demand?

LET’S TALK
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