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The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

LeadCrunch CEO on their unique pricing model and how it has helped them achieve industry leading YoY growth.

Written by
Matter Made

Episode Outline

[00:10] Olin’s background

[01:14] How Olin knew when it was time to evolve between business models

[05:27] Two important things you need to know to get a good customer profile

[07:45] What Olin wishes he understood about starting a venture-backed company before starting LeadCrunch

[10:46] Why Olin chose not to run a subscription model

[18:19] How Olin unwinds


Olin’s Inspirations

Tom Peterson

Grady Burnett

Marv Langston


Connect with Olin

LinkedIn

Twitter

Website

‍

Coming up next:

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Randy Frisch, CMO at Uberflip on how and when to think about category creation

5
min read
min watch

Episode Outline

[01:26] Getting into category creation

[02:50] The Uberflip timeline

[05:22] Content marketing in 2012

[10:10] Other category names in the running

[13:23] The early list of must-have next steps

[16:26] The Uberflip Experience

[20:28] Looking to the future

[24:19] Inspiring people


Randy’s Inspirations

Peter Cresha

Mark McCloud

Jay Baer

Ann Handley


Connect with Randy

LinkedIn

Twitter

Uberflip

Website

‍

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