The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

LeadCrunch CEO on their unique pricing model and how it has helped them achieve industry leading YoY growth.

Episode Outline

[00:10] Olin’s background

[01:14] How Olin knew when it was time to evolve between business models

[05:27] Two important things you need to know to get a good customer profile

[07:45] What Olin wishes he understood about starting a venture-backed company before starting LeadCrunch

[10:46] Why Olin chose not to run a subscription model

[18:19] How Olin unwinds


Olin’s Inspirations

Tom Peterson

Grady Burnett

Marv Langston


Connect with Olin

LinkedIn

Twitter

Website

Episode Outline

[00:23] Johanna’s background

[03:10] The perfect plan that had to change

[04:36] Building conviction quickly while testing

[05:44] Organizing a globally-distributed team for success

[06:46] Approaching the bigger picture

[13:45] Solidifying a plan and budget for 2021 with all the unknowns

[16:35] How has Johanna adapted her leadership style to empower teams through these times?

[18:11] Mentors and inspiring people

[19:31] How does Johanna unwind?

Johanna’s Inspirations

Erik Fjellborg

Connect with Johanna

LinkedIn

Website

Ready to drive efficient demand?

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