The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

LeadCrunch CEO on their unique pricing model and how it has helped them achieve industry leading YoY growth.

Episode Outline

[00:10] Olin’s background

[01:14] How Olin knew when it was time to evolve between business models

[05:27] Two important things you need to know to get a good customer profile

[07:45] What Olin wishes he understood about starting a venture-backed company before starting LeadCrunch

[10:46] Why Olin chose not to run a subscription model

[18:19] How Olin unwinds


Olin’s Inspirations

Tom Peterson

Grady Burnett

Marv Langston


Connect with Olin

LinkedIn

Twitter

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[01:03] Michelle’s background

[03:12] Why you should make sure you have the demand to support your sales team before investing in the head count

[05:28] The importance of experimentation and stabilization

[07:15] The importance of cross functional partnerships and financial acumen

[09:21] How to make better decisions for your team and company.

[11:50] How to create culture within your company

[14:30] What’s next for Michelle

[17:11] How Michelle unplugs and maintains her energy


Connect with Michelle

LinkedIn

Website

Ready to drive efficient demand?

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