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The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Paramita Bhattacharya, CMO of Blurb, shares on leadership and lessons learned along the way

Written by
Matter Made

Episode Outline

[00:29] One of the Top 50 Women Leaders in SaaS

[02:27] Shifting to a smaller organization

[07:28] Building her team

[09:11] How does her background in B2B, B2C, and eCommerce affect her work?

[11:42] Paramita’s advice to her younger self

[13:59] How does Paramita stay sane?


Connect with Paramita

LinkedIn

Website

‍

Coming up next:

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Brian Kardon, the legendary valley CMO behind InVision, Eloqua, and Lattice shares his strategy for creating alignment between sales and marketing and building a balance between product-lead growth and traditional operations

5
min read
min watch

Episode Outline

[00:25] Why you need to be familiar with Product Led Growth

[03:00] How Brian organizes funnels at InVision

[05:20] The importance of harmonizing messaging in improving the user experience

[06:00] How to create a culture of revenue

[12:50] Brian’s thoughts on unification of sales and marketing

[17:50] How to influence existing customers

[19:14] Brian’s inspirations


Brian’s Inspirations

Brian Halligan

Dharmesh Shah

Frank Slootman

Marc Benioff


Connect with Brian

LinkedIn

Website

Twitter

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