The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Paramita Bhattacharya, CMO of Blurb, shares on leadership and lessons learned along the way

Episode Outline

[00:29] One of the Top 50 Women Leaders in SaaS

[02:27] Shifting to a smaller organization

[07:28] Building her team

[09:11] How does her background in B2B, B2C, and eCommerce affect her work?

[11:42] Paramita’s advice to her younger self

[13:59] How does Paramita stay sane?


Connect with Paramita

LinkedIn

Website

Episode outline

[01:09] Matt Singer’s background

[02:12] What it was like for Matt to transition to marketing to government and what makes it exciting

[04:44] How Matt responds to change and the importance of building and tracking brand awareness

[09:03] What it’s like to get to work with such prominent board members and some questions that have come up in meetings with the board

[11:10] The biggest new opportunities Matt sees for himself and his business over the next year

[14:04] The unique complexities involved in the sales cycle working with selling to governments

[18:00] Matt’s vision for his next couple of years and what success looks like for Matt at this point in his career

[20:40] What Matt likes to do outside of work

[21:46] Matt’s inspirational people


Matt’s Inspirations

Kara Wilson

Doug Dennerline

Daniel Finnigan

David Cain


Connect with Matt

LinkedIn

Website

Ready to drive efficient demand?

LET’S TALK
© 2024
Sign up for our email newsletter to receive the latest marketing insights and news.