The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Paramita Bhattacharya, CMO of Blurb, shares on leadership and lessons learned along the way

Episode Outline

[00:29] One of the Top 50 Women Leaders in SaaS

[02:27] Shifting to a smaller organization

[07:28] Building her team

[09:11] How does her background in B2B, B2C, and eCommerce affect her work?

[11:42] Paramita’s advice to her younger self

[13:59] How does Paramita stay sane?


Connect with Paramita

LinkedIn

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode outline

[01:12] Introducing Carolina

[03:10] The most common mistakes Carolina sees companies making across the portfolio and advice she gives her clients

[06:16] The process for European companies that wish to expand into the United States

[07:40] How Carolina prioritizes hiring and hiring patterns in the United States versus Europe

[10:00] Lessons from companies Carolina has seen succeed

[12:00] How European companies can expand into the US for the first time

[13:35] Playbooks that Carolina has seen to be effective over the portfolio

[15:44] The importance and benefits of maximizing peer-to-peer learning and networking

[18:11] How COVID-19 has changed engagement between Carolina and the founders and CEOs she serves

[20:05] What gets Carolina excited about the future


Connect with Carolina

LinkedIn

Twitter

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