The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

New Relic CMO Seema Kumar unpacks the myths of developer marketing and other strategies for hyper scale

Episode Outline

[01:04] Seema’s story

[07:30] Developer marketing

[13:18] Seema’s tool box of strategies

[16:18] Unpacking DE&I

[20:29] Seema’s advice

[22:17] How does Seema find her balance?

 

Connect with Seema

LinkedIn

Twitter

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[02:00] Kerry’s background

[04:20] How Kerry has overcome challenges and made her company stand out

[08:05] How Kerry pivoted during the COVID-19 pandemic

[12:20] Kerry’s approach to changes in buyer behavior and identifying profitable markets

[15:10] The importance of having a marketing tech stack and what Kerry has in her marketing tech stack

[19:35] Why Kerry thinks the BDR should report to marketing instead of sales

[22:30] How Kerry unwinds


Connect with Kerry

LinkedIn

Website

Twitter

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