The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

New Relic CMO Seema Kumar unpacks the myths of developer marketing and other strategies for hyper scale

Episode Outline

[01:04] Seema’s story

[07:30] Developer marketing

[13:18] Seema’s tool box of strategies

[16:18] Unpacking DE&I

[20:29] Seema’s advice

[22:17] How does Seema find her balance?

 

Connect with Seema

LinkedIn

Twitter

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[04:39] Richard’s background

[07:16] Understand that early customers are buying that CEO's passion, that founder's passion

[10:13] Importance of getting a quote from the decision maker of the deployment

[11:18] Realize that your customers aren't fortune companies with big legal team

[12:04] “If you're a one to 10 million and you're going after a new customer, what's the first thing your potential customer is probably going to ask you about?”

[14:34] So everybody wants a discount, know that's going to happen and get your leverage

[16:35] Situation that they have a legal department they're just red lining for the sake of red line, they just know to eliminate everything. They don't really stop and read that.

[17:04] Success depends on how, how strong the marketing leader is in understanding sales.

[19:22] Importance to relearn and unlearn that process. Those who've taken that stronger leadership position accelerate faster.

[20:19] Why it is crucial to redefine product market fit and to re-onboard our entire organization to work from home.


Richard's inspirations:

Blake Hudson

Dickie Walsh

Lori Richardson


Connect with Richard:

LinkedIn

Twitter

The Harrison Consulting Group

Ready to drive efficient demand?

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